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Pitched and testing

September 16, 2021

Tech startups win funding, opportunity to beta-test performance and analytics with Sun Devil Athletics teams

Editor's note: This story originally appeared in the fall 2021 issue of ASU Thrive magazine.

At ASU’s J. Orin Edson Entrepreneurship + Innovation Institute’s Demo Day competition this spring, students, staff, faculty and community entrepreneurs pitched short videos about their original products in hopes of being awarded funding. In the Sun Devil Athletics Venture Challenge category, three new biosensor companies won funding and will be beta-tested by Sun Devil athletes. The Global Sport Institute is providing mentorship and $25,000 in grant funding and mentorship elements.

With an emphasis on expanding research, sharing knowledge, supporting innovation and advancing education, the Global Sport Institute’s mission is to use sport to create positive change throughout the world. Learn more at

Baseball and football: Embedding circuitry into fabrics yields intelligent sportswear

An illustration of high-tech fabric on an armThe velocity of a throw. The direction of a lunge. The force of a stride. Tracking player data with smart threads enables athletes to boost their performance, and it’s why Nextiles won third place and a beta opportunity with Sun Devil baseball and football.

“We’ve tested thousands of athletes, and we’re able to provide important information like range of motion and joint power back to the coaches and back to the elite athletes,” says John Peters, Nextiles chief business officer. Nextiles blends traditional sewing techniques with innovative printed circuit boards, allowing for sensors to be placed within fabrics.

Learn more at

Triathlon: Swimming tracker revolutionizes training

A swimmer swims wearing a cap and a device attached to their goggles

Designed by Olympic swimmers, IronMan triathletes and coaches, the Phlex Edge garnered second place plus a beta opportunity for use in the women’s triathlon program. The goggle-worn swimming tracker provides swimmers with a detailed understanding of their training, from real-time heart rate to stroke analysis and full set breakdown.

The Phlex app uses machine learning technology to capture valuable data, empowering swimmers and coaches to customize each athlete’s training plan.

Learn more at

Football: Wearables keep athletes at the top of their game

Illustration of a football player

The first-place winner, wearable biosensor company Organic Robotics Corporation, will beta-test its Light Lace sensors with the Sun Devil football and triathlon programs to enhance the safety and performance of athletes. Using photonics instead of electronics, these soft, stretchable sensors track motion, muscle fatigue and respiratory levels to prevent injuries and boost physical performance.

“Light Lace sensors create an artificial skin that allows us to create digital twins of our tactile biometric information,” says Ilayda Samilgil, Organic Robotics co-founder and CEO.

Each sensor is equipped with a light that warns the user of high fatigue levels. Sensors are easy to use and can survive high-speed motions and intense exercise.

Learn more at

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Career hacks for your 20s

September 16, 2021

3 principles to thrive

Editor's note: This story originally appeared in the fall 2021 issue of ASU Thrive magazine.

May Busch is the former COO of Morgan Stanley Europe, and she’s now an executive coach, speaker, adviser, author and executive-in-residence in ASU’s Office of the President. Find her at

You’ve just started your career. It’s such an exciting time ­— and possibly stressful. 

There’s a lot of pressure to get it “right,” and it feels like everyone has an opinion. These three principles will help you thrive in whatever career path you choose. 

1. Focus on your signature strengths

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Within your many strengths are some “super strengths” that you do well and also love doing, when things feel simple, easy and fun.

Sometimes these are so natural you don’t even regard them as real strengths. Like being really good with people and having conversations that land well, or being able to quickly synthesize data.

And if you’re not sure what your strengths are, ask people who know you well, like parents, former professors and teachers, former or current coaches, siblings and friends. 

The key to a fulfilling career is to make sure you’re using those signature strengths in the work you’re doing.

What are your strengths and how are you using them? 

2. Try different tasks, roles and even jobs to find your passion

You’ve probably heard the advice, “Follow your passion.” While well-meaning, it can cause stress if you’re not sure about your passion.

Finding your passion is a discovery process, and your 20s are a time to try out career options. Even when something doesn’t work out, you’ve gained valuable information on what you don’t want to do. And remember, managers hire people in their 20s for their energy, fresh perspective, thirst for knowledge and ability to grow. 

There’s no need to put pressure on yourself to determine the direction of the rest of your career or to compare yourself to others. 

If you know what your passion is, follow it. And if not, don’t worry. Trying a range of project types, roles and even jobs can help you to find your passion. Plus, some of us, like me, don’t find one specific passion — and still turn out OK.  

Have you already found your passion? Or are you still on your way to discovering it? 

3. Be like a sponge

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These are your formative years. There are so many new experiences and people around you at this point in your career. Soak everything up. 

Everything offers opportunities to learn: the great bosses, the bad ones, the projects that go well, the ones that don’t. 

The key is to pay attention to what’s going on around you. Notice what skills are valuable. Think about how you would handle a challenging situation your boss is facing. Look for gaps in the market and new ways to do things. 

And then take moments to step back and reflect. When you write down takeaways, it helps cement your learning.

What have you learned from your experiences so far? To what extent are you taking time to reflect on your experiences? 

It’s part of the journey

Tap into who you are, what you’re good at and what your values are. Use these as your guide, and know that your journey won’t be the same as anyone else’s. 

Remember to enjoy and trust the process and treat yourself with compassion. You’re going to make mistakes along the way, maybe even U-turns. But that’s OK. 

Through it all, allow yourself to be authentic. You are enough.