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Sun Devil fans help 'Lay Down the Law'


August 25, 2006

As part of its Sun Devil Laws campaign, ASU Athletics is now giving Sun Devil fans an opportunity to “Lay Down the Law!” Inspired by the Sun Devil Laws that can currently be seen on billboards throughout the Valley, the “Lay Down the Law” program invites Sun Devil fans to use their creativity to make their own Sun Devil Laws that can be applied to any of ASU’s sports.

Winning submissions will have the opportunity to be seen on a billboard in the Valley, showcased at a home ASU athletic event, published in the Devil’s Insider weekly e-mail or used in radio, television or newspaper advertisements.

Submissions will be continuously accepted and multiple entries are encouraged. Winners will be chosen at the end of each month and will be notified by ASU marketing with further details. For information on how to enter, fans can go to the official web site of ASU Athletics, www.thesundevils.com and click on the “Write your own law” link on the right side of the page

In addition to the “Lay Down the Law” program, ASU Athletics is also announcing that Sun Devil Fan Stories, Laws and Commercials are now available for download.

Last season five ASU fans were chosen to express their Sun Devil pride through personal stories and anecdotes featured on the video board in front of more than 70,000 Sun Devil faithful. Those original stories included the unforgettable accounts of ‘lil Caden as the Real Sparky, the Sun Devil Wedding and even the Tucson Police Officer. The Sun Devil Fan Experience program was established to highlight the passion and commitment of a true Sun Devil fan.

For the first time ever these fan stories in addition to the current collection of Sun Devil wallpaper, videos, commercials and posters are available for download. For more information, fans can visit www.sundevilcentral.com.