Pac-12 Conference announces new network
In an innovative arrangement providing unprecedented exposure for its athletic and academic programs, the Pac-12 Conference announced the creation of Pac-12 Networks, which will include a national network and six regional networks, in conjunction with four of the nation's largest cable operators: Comcast, Time Warner Cable, Cox Communications and Bright House Networks.
In addition to broadly distributing the Pac-12 Networks, the four cable operators are utilizing iN DEMAND to provide certain production and operations services to the Pac-12 Networks, which will continue to be wholly owned by the Pac-12 Conference.
This transformative arrangement, set to begin in August 2012, marks the first time a U.S. collegiate conference or any other programmer has launched a collection of networks across a variety of platforms rather than a sole network. And it includes “TV everywhere” rights, permitting the networks to be viewed outside customers’ homes on any digital device, such as smartphones and tablet computers, creating a virtual “Pac-12 Everywhere.”
Expressing his excitement with the new agreement, Pac-12 Commissioner Larry Scott said, “As we explored the potential for a Pac-12 network, it became clear that we could customize programming towards local interests and provide our students, alumni, and many fans the widest possible range of events with the best opportunity to see the schools they care about most.”
Scott praised Melinda Witmer as Chairman of iN DEMAND for bringing iN DEMAND and its potential to the discussions. “This is an example of how innovative organizations can collaborate to create something that is entirely original and that willserve the college sports fan better than anything that has existed before,” he said. “We look forward to taking advantage of our cable partners’ vast production, marketing and advertising resources to serve our fans both through the regional networks and the national network.”
Ms. Witmer, who is also Executive Vice President and Chief Video and Content Officer for Time Warner Cable, said: “iN DEMAND is proud to be part of this groundbreaking plan to bring millions of Pac-12 fans a unique blend of national and regional programming. This innovative deal demonstrates the strengths of the cable platform, and the unique ability we have to provide deep local, regional and national programming on multiple platforms and multiple devices – giving our customers the ability to watch their favorite teams anywhere. We are pleased to be associated with these leading universities, and look forward to working with them and the Conference to make this innovative arrangement a success.”
The six regional networks will be established in Northern California, Southern California, Oregon, Washington, Arizona and Mountain regions.
The deal complements a major national broadcast and cable agreement announced in May. At that time, the Conference announced the creation of Pac-12 Media Enterprises, the first step in creating the TV networks that are being announced today. Pac-12 Media Enterprises is also expected to eventually announce distribution arrangements covering satellite and telco transmission.
Regional and National Network Programming
Under the agreement announced today, Pac-12 Networks eventually will telecast a total of 850 live events annually – 350 on the national feed and 500 on the regional feeds -- including every football game and every men’s basketball game that isn’t carried by national telecast partners. Additional events will include spring football, and every sport played by Pac-12 programs including all conference championships. Pac-12 also will be working to launch additional content on broadband.
The agreement will provide unprecedented exposure for women’s sports, as well as exposure for both men’s and women’s programs that have been traditionally underserved on television. This includes extensive coverage of Pac 12 athletes in Olympic sports, where the Pac-12 has had more success than any other U.S. conference. Over 200 Pac-12 athletes competed in the 2008 Beijing Olympics, and if the Pac-12 were its own country it would have finished sixth in the total medal count.
Pac 12 Networks will feature extensive educational, academic and lifestyle programming from the Pac-12 Institutions, some of the most renowned and recognizable higher education institutions in the world. Programming will extend beyond athletics to other subjects of interest to students, faculty, alumni and fans of the Pac-12 universities.
Through this agreement Pac-12 Networks will be available nationwide to almost 40 million cable customers. Within the Pac-12 Conference’s six-state footprint, Pac-12 Networks will be broadly distributed and available to Pac-12’s far-flung alumni and fans across the country.
Terms of the arrangement were not disclosed.
About the Pac-12 Conference
The Conference has a tradition as the “Conference of Champions,” earning more than 175 NCAA team titles over the past 20 years, and has led the nation in NCAAChampionships in 44 of the last 50 years. The Conference comprises 12 leading U.S. universities: The University of Arizona, Arizona State University, theUniversity of California-Berkeley, the University of California at Los Angeles (UCLA), the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Washington, Washington State University, the University of Utah, and the University of Colorado (joining in 2012). Conference offices are located 25 miles east of San Francisco in Walnut Creek, CA. For more information on the Conference’s programs, member institutions, and Commissioner Larry Scott, go to www.pac-12.org.
About iN DEMAND L.L.C.
iN DEMAND L.L.C. is a pioneer and world leader in providing exciting transactional and subscription entertainment delivered through television’s most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in Standard, High Definition and 3D. iN DEMAND also launched a new, multi-platform Subscription VOD (SVOD) movie service called “Vutopia.” iN DEMAND’s owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com.
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of thenation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 14 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, enterprise-class hosting, managed application, messaging and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, www.navisite.com, and www.twcmedia.com.
About Cox Communications
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and wirelessservices over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves more than 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.
Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for six years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity, and the company holds a perfect score in the Human Rights Campaign's Corporate Equality Index. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises <http://www.coxenterprises.com/> , is available at www.cox.com.
About Bright House Networks
Bright House Networks serves more than 2.4 million customers who subscribe to one or more of its video, high-speed data and voice services. The company also offers a full suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Bright House Media Strategies, the advertising arm of Bright House Networks, offers businesses advanced targeted advertising solutions. Bright House Networks also owns and operates exclusive local news and sports channels in its Florida markets. More information about the products and services of Bright House Networks is available at www.brighthouse.com.