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ASU rolls out new Sparky license plate design

October 29, 2010

Funds benefit ASU student scholarships

The ASU Alumni Association is unveiling the newly redesigned ASU collegiate license plate today during this year’s Homecoming Legends Luncheon, from 11:30 a.m. to 1 p.m., at The Buttes, a Marriott Resort.

The license plate features a bold new look with Sparky on an all-gold background. With the redesign of the plate, it now can be customized with six characters on the plate – up from five on the previous design – to boast the ultimate display of personal ASU pride.

For Sun Devil fans wanting the new plate, the Arizona Motor Vehicle Division will be at the Homecoming Legends Luncheon and ASU’s Homecoming Block Party from 1 p.m. to 3:30 p.m., Oct. 30, issuing the new ASU collegiate license plate featuring Sparky.

Christine K. Wilkinson, president of the ASU Alumni Association, explained that $17 of every $25 charged by the state for the license plate is allocated to the university’s Medallion Scholarship fund. The Medallion Scholarship program gives students who are Arizona residents financial support as well as the opportunity to foster their personal development and leadership skills while attending ASU.

“The redesign of ASU’s collegiate license plate allows university supporters and Sun Devil fans to demonstrate their school spirit while at the same time contributing to scholarships for deserving students,” Wilkinson said.

Hundreds of ASU Medallion Scholarship recipients have benefitted from the funds generated by proceeds from the Sparky license plate since it first hit Arizona roadways in 1989. The current Medallion Scholarship program is comprised of 98 students majoring in business, engineering and liberal arts among other fields. Twenty-one of those students will graduate in May 2011 and utilize the skills they have received while being a part of the program to assist them in their future endeavors.

Sun Devil fans purchasing a Sparky plate will be charged an annual special plate fee of $25 with a $3 postage fee and an annual renewal charge of $25. Those wanting a customized license plate will be charged an additional $25 personalization fee.

For more information or to order an all-new Sparky license plate, visit or contact the Motor Vehicle Division from 8 a.m.-5p.m., Monday through Friday, by calling (602) 255-0072 (Phoenix), (520) 629-9808 (Tucson) or (800) 251-5866 (throughout Arizona). Individuals with an existing Sparky license plate may replace it with one featuring the new design for a $5 exchange fee by visiting a local Motor Vehicle Division office or ASU’s Homecoming Block Party on Oct. 30.

Media contact:
Tracy Scott
ASU Alumni Association
(480) 789-3963