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Cultural pride by design

September 18, 2019

ASU engineering alum Loren Aragon once engineered military shock absorbers; now he’s dazzling the fashion world with inventive designs honoring Native American culture

The gowns feature bold, geometric patterns that wrap around the body and turn people into works of art. Look closely at the sharp lines and vibrant colors — the designs mirror those found on pottery from the Acoma Pueblo of New Mexico.

Fashion designer Loren Aragon, ’04 BSE in mechanical engineering, grew up in that pueblo and proudly brings his heritage to life through these creations. And he’s just as proud at being named the 2018 Couture Designer of the Year at Phoenix Fashion Week — the first Native American to receive that honor.

Aragon is the CEO and designer at ACONAV, a Native American couture fashion company based in Phoenix. He launched the company in 2016 with his wife, Valentina, who also attended ASU and hails from the Navajo Nation. The ACONAV (Acoma and Navajo) website describes its designs as celebrating the strength and empowerment of women through positive expressions that tie culture to modern style.

Interestingly, 10 years ago, Aragon was a mechanical engineer designing shock absorbers for military vehicles. And while a student, he studied robotics and designed prosthetics.

“Art and technology have always been in my background,” Aragon said. “I’m intrigued by how things are created. My grandfather was a mechanic who worked with gears and got dirt under his fingernails, and my mother was an artist and art teacher who came from a culture that was very active in pottery art. I’m like a reverse engineer — I research the past to understand how the origin of things affects the world today. My goal is to preserve our culture through fashion design.”

His work is attracting the kind of attention reserved for names on labels featured in chic boutiques. One of Aragon’s unique pottery-inspired couture creations was chosen to be displayed at Walt Disney World’s Epcot Center in Orlando, Florida. His work also turned heads at the 2019 Tony Awards, thanks to a striking gown he designed for Colleen Jennings-Roggensack, vice president of cultural affairs and executive director of ASU Gammage.

Jennings-Roggensack, the only Arizonan eligible to vote for Broadway’s highest awards, wore an eye-catching pattern Aragon calls “shattered details” printed on deep red cloth.

“The geometric pattern of fine-line details suggests the beginning of something new, like clouds breaking to produce rain,” he said. “The color red, like a splash of color through our blood lines, is an homage to my ancestors. Red also represents the missing and murdered indigenous women and girls, and I’m proud to honor them.”

The dress is accented by a cape that functions as a scarf, which is a nod to an accessory girls in the Acoma Pueblo wear to symbolize that they’ve become women. Plus, the cape playfully suggests a superhero, Aragon adds.

“Our culture is based on a matrilineal system that honors the power and strength of women,” he said. “We celebrate that women create life, and I emphasize that fact in my designs, that we look up to women.”

Jennings-Roggensack, who makes a point to always wear a gown to the Tonys that was created by an Arizona designer, says what impressed her about Aragon was he took time to get to know her before sitting down to the drawing board.

“I admired that he wanted to know who I was as a person,” she said. “Later, when he showed me the design, I immediately fell in love with it. It had a vertical feel that sweeps you upward. I would love to wear his other designs.”

After traveling to Santa Fe to explore Native artists’ work for inclusion in Disney’s Epcot Center, Jackie Herrera, assistant producer for Walt Disney Imagineering, chose to showcase Aragon in the Creating Tradition Exhibit of the American Heritage Gallery. The exhibit focuses on contemporary artists who use historical artifacts as inspiration for their work.

“I thought Loren’s work was very inspired, and asked him to design a dress based on one of the pots the museum owned,” Herrera said. “The dress he made is beautiful. It’s truly art, which is a word not usually used to describe fashion.”

Aragon admits it was “a big surprise” to be asked to contribute work to the Epcot exhibit. After researching the tradition behind the creation on that specific piece of pottery, he decided to marry Acoma’s matriarchal culture with Disney’s princess culture, and create something that could be worn by Cinderella, Belle (“Beauty and the Beast”) or any Disney heroine.

“I listened to the voice of the past to create something that echoes into today,” Aragon said.

The list of influences stretches throughout his life. His first mentors were his mother, Hilda, a seamstress and an artist, and his uncle, Joseph Salvador, a metalsmith who taught him jewelry making and how to use his artistic skills to create pieces that celebrate the vitality in the Native way of life.

He also credits Thomas Sugar, a professor at ASU’s Ira A. Fulton Schools of Engineering, for teaching how mechanical designs drawn on paper could be brought to life. Sugar remembers Aragon as “a very project-focused person. Loren took his creativity and problem-solving skills and today has created some beautifully designed clothes.”

Reflecting on his time at ASU, Aragon recalls designing jewelry and greeting cards to help pay for school.

“When I came to ASU,” he said, “I was an only child who felt sheltered, and school helped me gain the confidence to open my eyes to a different world and appreciate my culture more. It gave me confidence in what I was doing.”

What’s next for Aragon?

“I’m previewing designs inspired by rain,” he said. “Rain is the Pueblo culture’s source of life. Our ancestors prayed for rain, and my new collection will honor the sky, cloud formations and lightning.”

Written by Benjamin Gleisser, who has profiled Dick Clark, Michael Jordan, Oliver Platt and other entertainment newsmakers for publications worldwide. This story originally appeared in the fall 2019 issue of ASU Thrive magazine.

Top photo: Loren Aragon's gowns feature bold, geometric patterns that wrap around the body and turn people into works of art. The designs mirror those found on pottery from the Acoma Pueblo of New Mexico. Photo by Jarod Opperman/ASU

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If I knew then what I know now …

September 18, 2019

Advice I’d give my younger self

Editor's note: This piece was written by May Busch, senior adviser and executive in residence in ASU’s Office of the President. She is also a professor of practice in the W. P. Carey School of Business and chairs the Idea Enterprise. Find her at

If I could go back to when I was starting my career, here are four things I would tell my younger self.

Infographic on finding your super strengths

1. Focus on your super strengths.

Your super strengths are the things you do well and love doing. They’re the things you do that come naturally to you. And when you’re using those strengths, you feel like you’re “in the zone” or “in flow.”

Things feel “simple, easy and fun” when you’re using your super strengths — they’re effortless and easeful.

My super strengths have revolved around communicating with and influencing people. One boss put it this way: “May, you can say just about anything to anyone and get away with it.” And I’ve described it as being able to “bring together disparate groups to collaborate toward a common goal.”

Just because you like challenge doesn’t mean you have to make things hard. And don’t equate effort with achievement.

Infographic on valuing people over tasks

2. Value people over tasks.

As an achiever, I like getting things done. In fact, I like accomplishing tasks so much that I used to resent family members, friends and even my own team for interrupting me when I was in the thick of a project. The project could be as inconsequential as finishing an email or writing an equation in a spreadsheet.

I also used to think networking was a waste of time, or at least not as important as getting my work done. But the reality is our network of relationships is a key part of our success. It’s people who put us in touch with new opportunities, innovative ideas and enriching experiences, and not tasks.

Infographic on finding your passion

3. Don’t worry about finding your passion.

I never knew what my passion was, or at least not how it related to my job or career. That’s why I’ve never liked the typical career advice of “follow your passion.” When you don’t know, that kind of well-meaning statement can cause a lot of stress!

Instead of going around in circles trying to find my passion, what ended up working for me was to put myself out there and allow my passion to find me. Because finding your passion is a discovery process and not about thinking yourself into knowing.

The more you experiment, the closer you’ll get to where you’re meant to be.

Infographic on not giving away your power

4. Don’t give away your power.

As a young person, I deferred to authority figures and just about anyone else who had an opinion. I assumed everyone else had more knowledge and expertise than me. I valued harmony so much that I kept quiet even when I disagreed. Those with louder voices intimidated me.

I also used apology language and said “Sorry!” even when others bumped into me!

As a result, I gave away my personal power and made myself small and inconsequential without realizing it.

Whether it’s a lack of confidence, not wanting to offend or something else, you close yourself off to opportunity when you give away your power. 

May Busch

The good news is you can reclaim your personal power at any time. For me, it began with a shift in my mindset. If you need to reclaim your personal power, too, now would be a good time to start making the shift. 

May Busch, the former COO of Morgan Stanley Europe, is now an executive coach, speaker, adviser, author and executive in residence in ASU’s Office of the President. This story originally appeared in the fall 2019 issue of ASU Thrive magazine.