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Exposed 2010: Designing for a world that is waiting

March 01, 2010

The ASU Herberger Institute School of Design Innovation presents a research summit initiated and organized by graduate students.

Exposed 2010, the third annual ASU Herberger Institute School of Design Innovation graduate student symposium, takes place April 7–10, 2010. This year’s summit-style conference not only asks critical questions, but actively seeks transformational design-related solutions. An internationally recognized lineup of guests – including designers Michael Graves and Bruce Mau – give presentations and interactive workshops centered on putting design research into action. Graves and Mau tackle the challenges of wellbeing, sustainability and prosperity. The event offers valuable insight for anyone seeking to leverage design to meet these critical challenges. Professionals, educators and students across all fields of design activities and research are invited to lend their voices to this dynamic discussion and collaborative learning experience.

The conference is held on ASU’s downtown Phoenix campus, which is equipped with high-tech, fully mediated facilities in a vibrant city neighborhood. Exposed 2010 begins April 7 with special workshop sessions by Michael Graves and Bruce Mau. Graves also presents on the evening of April 7. On the evening of April 8, designer Dan Formosa of Smart Design encourages the audience to be a catalyst for positive change.

Space is limited for Exposed 2010, and advanced registration is required. Review the complete conference schedule and register at:

Civic Space, AE English building, ASU Downtown Phoenix campus, 424 N. Central Ave., Phoenix, AZ. 85004

April 7
11 a.m. – 4:30 p.m. conference workshops
5–6 p.m. reception 
6–8 p.m. Michael Graves presentation

April 8
8:30 a.m. – 5 p.m. conference workshops
7–9 p.m. Dan Formosa presentation
9–10 p.m. reception

April 9
8:30 a.m. – 5 p.m. conference workshops
8 p.m. – 10 p.m. closing event

April 10
8:30 a.m. – noon recreational activities, which may include local, guided hikes and bicycle tours.

Full four-day summit, $300
Individual evening presentations only, $20 each 
ASU-student discounts are available. 

Public Contact
Sue Elliott
Business Operations Manager
ASU Herberger Institute 
School of Design Innovation

The Design School in the Herberger Institute for Design and the Arts at Arizona State University offers a holistic approach to design, blending teaching and research in a forward-thinking environment. Our more than 1,600 students are challenged to think creatively about architecture, industrial design, interior design, landscape architecture, urban design, environmental systems design, and visual communications design. The school also houses InnovationSpace, a transdisciplinary research and educational laboratory that unites design, business and engineering. Phoenix and the Southwestern desert's extreme environmental conditions provide an innovative laboratory for teaching and applied research. For more information about The Design School, visit:

Media Contact:
Nancy Gray
MSD candidate
ASU Herberger Institute 
School of Design Innovation