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Singapore company to join SkySong

August 21, 2007

Representatives from Logical Steps, a Singapore-based Web applications company, visited Phoenix and met with numerous ASU officials in preparation for starting operations at SkySong, the ASU Scottsdale Innovation Center, when it opens later this year.

ASU’s Office of Economic Affairs played host to the visit of the company’s chief executive officer, Viswanath “Vish” Parameswaran, and co-founder and president Jason Sparks.

Logical Steps, founded in 2002, delivers new media platforms and content for immersive experiences. The firm is dedicated to leveraging the latest technologies and user-centric design principles to deliver Web, mobile, personal data assistant and desktop applications for marketing, learning, gaming or rich Internet application development. Of specific interest to the firm is data visualization, real-time data and framework creation for data visualization.

The company has a development center in India and aims to offer attractively priced, high-level Web-based software to the U.S. market.
“We look forward to starting business operations in the United States,” Parameswaran says. “We believe the support and opportunities offered by ASU, and the services available at SkySong, provide our company a decided advantage in entering the U.S. market.”

Logical Steps representatives met with numerous research and technology groups at ASU, including Applied Learning Technologies Institute (alt^I), ASU Technopolis, the School of Computing and Informatics, Technology Ventures Clinic, Technology Based Learning and Research (TBLR) and Partnership for Research in Spatial Modeling (PRISM). Tours of Decision Theater and SkySong also were included as part of their tour. Richard Franklin, director of the Enterprise Arizona Venture Center located at SkySong, coordinated the visit.

“Logical Steps’ location at SkySong demonstrates the appeal of ASU resources to international companies,” Franklin says. “As a tenant, Logical Steps can engage with ASU and other tenants to help bolster its research, product development and customization for the United States and other markets.”

The visit marked another step in the growing relationship between ASU and technology interests in Singapore. Following a delegation visit from the International Enterprise Singapore Wireless Mission to Scottsdale in March, Nate Summer, director of strategic marketing for SkySong, traveled to Singapore and met with several interested companies in April, including ST Consultancy, an educational software consulting firm, and Eye Power, an educational gaming company, both of which have formally signed a letters of intent to locate operations at Skysong. Aurigin Technologies, a builder of equipment for computer chip manufacturers, signed a letter of intent last fall.