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ASU to host media sales training program for recent grads

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February 10, 2014

The National Association of Broadcasters Education Foundation and the Walter Cronkite School of Journalism and Mass Communication at Arizona State University are offering recent graduates from across the country an intensive 10-day media sales training program this summer.

The Cronkite School is hosting the foundations’s Media Sales Institute, a sales training program that is part of the organization’s commitment to expanding diversity in radio and television broadcasting. The June 1-10 program helps recent college graduates of diverse backgrounds begin their careers in media sales, and trains them to excel and advance in the broadcast industry. 

The Media Sales Institute is an effective program for identifying and developing media professionals, and has served as a gateway for young, talented individuals of diverse backgrounds into media sales. The program brings together the broadcast industry, media companies and sales candidates. 

“At the Media Sales Institute, aspiring media sales professionals delve into best practices for radio, television, digital and Internet sales,” said Marcellus Alexander, foundation president. “Participants consistently land jobs at top U.S. broadcasting companies by gaining experience and networking with top media executives through this program.”

The institute will feature recruiting and networking opportunities with more than 20 local and national media outlets, including ABC, BET, CBS, ESPN, FOX, Gannett, NBC and The New York Times Company.

“We are thrilled to be partnering with the National Association of Broadcasters to host the Media Sales Institute at Cronkite,” said Mark Lodato, assistant dean of the Cronkite School, who is leading the program. “This institute offers extraordinary experiences for those who are passionate about pursuing careers in media sales.” 

The program is open to recent college graduates. Up to 30 fellows will be selected for the institute. Fellows receive admission to the institute, which includes housing, meals and transportation, as well as NABEF Media Sales Certification. The application deadline is March 21.

ASU is one of a few select institutions to host this event. Florida A&M University, Howard University and Ohio University are the other universities holding Media Sales Institutes in 2014. This is the first year the program is being held at ASU.

The National Association of Broadcasters Education Foundation is a nonprofit organization dedicated to reinforcing the future of broadcasting through a commitment to education and to advancing excellence in the diversity and community service efforts in the industry.

The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations, and also broadcast networks before Congress, the Federal Communications Commission and the courts.

The Cronkite School is widely recognized as one of the nation’s premier professional journalism programs. The school regularly offers summer programs that provide expert journalism training and instruction. The Reynolds High School Journalism Institute offers intensive two-week journalism training programs for secondary school teachers. The Cronkite Summer Journalism Institute gives high school students from underrepresented communities the opportunity to participate in digital reporting and broadcast journalism training sessions. During the summer, the Cronkite School also serves as a weeklong digital journalism training center for college students from across the country participating in the Dow Jones News Fund internships.