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Willing to pay to get away

Record-breaking car travel predicted for July Fourth holiday — even with bump in gas prices

Winding desert road
June 29, 2023

More than 50 million Americans will get in their cars and drive out of town for the Independence Day weekend, setting a new domestic travel record for the holiday, according to AAA.

They can also expect to pay extra at the pump this week to reach their final destinations. Those costs are likely to continue throughout July and August, but consumers don’t seem to care because they paid more at this time last year.

According to AAA, the national average for a gallon of regular gas was $4.80 on July 4, 2022. This year they’re paying about a dollar less per gallon, thanks to the lower cost of oil. But they’re about to experience a bump.

It’s now accepted practice that the price of motor fuel will increase exponentially when there’s high demand. 

ASU News spoke to economist Dennis Hoffman, director of the L. William Seidman Research Institute at Arizona State University’s W. P. Carey School of Business and director of ASU's Office of the University Economist, about the cost of fuel and summer travel.

Man in black jacket and shirt smiling

Dennis Hoffman

Question: Does demand for fuel increase or decrease in the summer? 

Answer: It depends on the locality. Summer driving season typically refers to vacations. So, more vacation driving and a little less work commuting.

Q: Gas prices in the past two years during summer seem to be at an all-time high, yet it doesn’t deter anyone from traveling. Why do you think that is?

A: Vacation opportunities tend to be calendar driven. People plan them months in advance. So, an Arizona family trip to California happens. If gas is expensive, then it will cost more. To cope, some families will spend less elsewhere — for example, on fewer days in California, one less lunch at Sea World. Families adapt to price pressures on gas by saving elsewhere.

Q: The shock of paying $4 to $5 a gallon seems to have waned. Do you think it’s because we’re now getting used to that price or because they can’t do much about it?   

A: We can and will do something about the Phoenix-specific problem. The legislature should have addressed our supply issues three years ago. They are finally keen to address the problem by changing our fuel blend requirements to a formula that meets EPA standards and is more commonly available.

Q: Saudi Arabia announced earlier this month that it would begin cutting oil production by 1 million barrels per day in July to support the “stability and balance of oil markets.” Does that ring true?  

A: They are cutting since world oil prices have slipped. Stability to them means stable or higher prices.

Q: What can our government do now to alleviate high gas prices?  

A: State government can and is presumably taking action that should help, especially by next spring. The federal government can’t do much in the short term. Fundamentally, the country doesn’t have enough refining capacity, especially in the West. But there is little incentive to build new refineries given the unrelenting trend toward electric vehicles. While getting a new refinery permitted is hard, I don’t hear much about oil companies trying to build them either. The 10-to-20-year return investment doesn’t add up for them.

Top photo by Quintin Gellar via

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