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Holiday shopping deals in October?

October 12, 2022

ASU expert explains why online retailers are pushing holiday deals even earlier this year

Shoppers have become accustomed to seeing holiday-themed items in stores earlier than expected, like Christmas or Hanukkah decorations in October, before Halloween. But online, Black Friday and Cyber Monday have dominated the hype for the holiday shopping season — until now.

Already, online retailers, like Amazon, and companies with an e-commerce presence, like Target, have been sprinkling in deals this October. But why this early? And who benefits from this the most? 

ASU News talked to Hitendra Chaturvedi, a supply chain expert and professor of practice in the W. P. Carey School of Business about these earlier-than-early-bird deals.

High inflation is a big factor, but so is the supply chain and the way consumers plan to shop for the holidays in the future, he says. 

Man with gray hair and black shirt

Hitendra Chaturvedi

Question: Why are some online retailers starting holiday sales in October?

Answer: Most online retailers are starting holiday sales early as they are already seeing a slowing of demand from the consumers and they would like to take a share of the decreasing holiday shopping wallet as early as possible. Combine this with high retailer inventories, and you have a rush to sell as much as quickly as possible before buying winter sets in.

Q: How will inflation and challenged supply chains impact holiday sales this year?

A: Coming out of the pandemic, U.S. consumers spent on products like crazy. With supply chain challenges and shortages of products, this caused prices to skyrocket, but that did not stop the consumers from buying. Low interest rates, rising home prices, pandemic relief, low unemployment and high savings all led to buying like we have never seen before.

Many companies made huge profits in this buying frenzy through inflation and shrinkflation. Many retailers, anticipating the same demand, ordered huge quantities this summer, and by the end of summer, they had their warehouses stocked to the gills with warehouse vacancy (at its) lowest in 27 years, at 3.4%. But then reality set in.

As (the) Fed starts to raise interest rates to combat runaway inflation, it is causing the housing market to cool down significantly. With fuel prices stubbornly high, savings rates are the lowest since 2009, at 5.4%, and credit card debt is the highest in many years, at close to $900 billion; it is causing consumers to put the emergency brakes on spending. 

With consumer spending slowing down and retailers stuck with huge inventories — including Walmart, Nike, Target, Kohl’s, Best Buy and Amazon — the only remedy will be early and big discounts this holiday season.

Q: Will an earlier holiday shopping season benefit the retailer or the consumer more?

A: If there is a time to listen to your mom’s advice that “good things come to people who wait,” it is now. Retailers are starting holiday season early so they can sell at less discount, but as we approach holiday season, retailers will panic if they still have high inventory levels. That is when big discounts will come. Consumers will win if they exercise a little patience.

Q: Will the early holiday sales trend stick, and could we potentially see the end of Black Friday or Cyber Monday in the future?

A: In the past, with physical retail dominating sales, holiday shopping was concentrated to a few key days because it took a lot of preparation and cost to get stores ready. With online, it is much less expensive to launch a sale, so we will see holiday seasons start early, with many more Prime Days, Cyber Mondays and Black Fridays before the end of the year. We may even see new “named days” created by retailers just to sell more, and early.

Retailers prefer early start because that minimizes their risk of concentrated holiday shopping days, and they will do whatever it takes to get the largest share of the holiday sales wallet of the consumer as early as possible. Amazon launching a second Prime Day in October is an example of such a trend.

Q: Will we see a shift in consumer behavior and e-commerce trends with increased options to save money?

A: The anticipated huge holiday shopping season that we all looked forward to will be a thing of the past. Holiday shopping season will start early, particularly by large retailers. But buying early may not mean saving money. With comparison shopping available, the way consumers can save money will be to know early what they want, keep a lookout for the products on their list and buy when they see a deal. Impulse buying and last-minute buying will be reduced. In the long run, (a) longer holiday season gives more predictability to retailers, which they like. For consumers, it gives them more time to shop around, so the smart, patient shopper will certainly save money.

Top photo courtesy Pixabay

Jimena Garrison

Media Relations Officer , Media Relations and Strategic Communications

 
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Horizons of healing

October 12, 2022

Scientists, clinicians and industry leaders to gather at ASU to discuss stem cell biology, regenerative medicine

Regenerative medicine seeks to restore human health through scientific innovations that repair or replace cells, tissues and even organs damaged by disease or trauma. It is a frontier field yielding exciting discovery and new hope for treating a range of ailments.

The Arizona Symposium in Stem Cell Biology and Regenerative Medicine offers a glimpse of several dynamic disciplines by bringing together scientists, clinicians and industry leaders from throughout the state to highlight emerging research in developmental biology, disease modeling, translational cell therapy and regulatory policy. 

The third edition of this one-day event will be held on Oct. 21 in Building 3 of Arizona State University’s SkySong Innovation Center in Scottsdale. More than 200 attendees will discuss topics including bioimaging technologies, genome editing, biomaterials and tissue engineering, as well as the ethics of regenerative medicine. 

The symposium is supported by the Arizona Biomedical Research Commission and is open to the public. Anyone interested can discover and register here.

Here, event organizer David Brafman, an associate professor in the School of Biological and Health Systems Engineering, talks about the upcoming gathering and its value.

Question: Designing a day devoted to discussing advances to regenerative medicine seems almost as complex as the field itself. How do you manage to cover it all?

Answer: It gets easier every year as we learn from what we accomplish. But basically, we are sharing the expertise of dozen or so speakers across four topical sessions. The first group will talk about developing tools and technologies. Then the second session will discuss work with biomaterials and tissue engineering. After lunch, we’ll focus on translational stem cell research before completing the speaker presentations with new work in developmental biology and disease modeling. It’s a lot, but we move quickly. Each presenter has just 20 minutes. 

Q: Among these sessions, which particular presentations capture your attention?

A: It is difficult to pick one single presentation. However, the most engaging thing about the symposium is that we start off the day talking about basic biology and technologies and then build through the day to discuss how this bench-side research has bedside applications in disease modeling and cell-based therapies.

Q: So it’s a full spectrum of material. How are ASU students participating in this event?

A: The day concludes with a poster session, during which about 40 or so graduate students, postdoctoral fellows and research scientists will present their research. Again, we will have a diversity of topics covered in these presentations, including developmental biology, bioimaging technologies, stem cell-based disease modeling, genome editing technologies, biomaterials, translations stem cell research, ethics, policy and regulation.

Q: Clearly, a lot of great research will be shared, by both established scientists and nascent ones. In thinking of everyone, what is your ultimate purpose for organizing the symposium?

A: Alongside the science, it’s about professional interactions and interpersonal connections. We are all seeking to develop the regenerative medicine community at ASU and across the state. So this day is an annual opportunity to reinvigorate each other and encourage the work we are doing.

Top photo by Deanna Dent/ASU

Gary Werner

Science writer , Ira A. Fulton Schools of Engineering

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