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Policymakers talk meaning of CHIPS Act to national economy, security

September 22, 2022

Panel discussions, hosted by ASU and Washington Business Journal, overviewed the importance of $52B CHIPS and Science Act

America’s share of global semiconductor production has fallen from 37% in 1990 to just 12% today. During the same period, semiconductor use has risen to define almost every aspect of life.

“To use your phone, to use your computer, to turn your car on, you need microchips. And right now, we are heavily dependent on foreign nations for them,” said U.S. Sen. Kyrsten Sinema, adding that such dependence represents economic and security risks to the country.

Sinema was speaking at "CHIPS for America: Winning the Race to Make the Best Microchips in the World,” an event hosted by Arizona State University and the Washington Business Journal on Sept. 22 at the ASU Barrett and O’Connor Washington Center in Washington, D.C.

Two panel discussions overviewed the importance of the new $52 billion CHIPS and Science Act as a catalyst for improving American research, innovation, manufacturing, workforce development and national security related to semiconductors. 

ASU President Michael Crow moderated the first panel on workforce development with Sinema and U.S. Sen. John Cornyn. After referencing the importance of advanced semiconductor technology to tackle societal challenges such as health care and climate change, Crow asked the senators how we can expand public engagement with initiatives like CHIPS. 

“We are just at the beginning stages of what we need from a research perspective and from a manufacturing perspective,” Crow said. “So how can we get people to understand the need for ongoing investments in science and technology?”

Sinema responded that most people don’t think about the challenges of the semiconductor manufacturing industry.

“But this is not about investing money in corporations," she said. "This is about investing money in our country's future so that the people we care about — our kids and our grandkids — can take advantage of the opportunities that are coming."

Audience at panel event in D.C.

Attendees listen to the first panel during the "CHIPS for America" event at the Barrett and O'Connor Washington Center in Washington, D.C., on Sept. 22. Photo by Samantha Chow/Arizona State University

Crow agreed that developing human capital is crucial to success. He shared that ASU has expanded its engineering enrollment from 6,000 to 30,000 students, comprising the largest university engineering program in America. But even more talent is required and demand continues to grow.

Jeremy Bash, managing director of Beacon Global Strategies, moderated the second panel and led a discussion focused on national security with U.S. Sen. Mark Kelly and Bruce Andrews, corporate vice president and chief government affairs officer for Intel Corp.

Bash asked Andrews to offer a perspective on the importance of the CHIPS and Science Act, and Andrews described it as likely the most important competitiveness legislation passed by the U.S. since World War II.

“We have all lived in a world of globalization and seeking the lowest cost market,” he said. “But we are moving from a world of ‘just in time’ to a world ‘just in case’ because we've realized we can't rely on being over-consolidated in one region. We need to have diversification and resilience. We just can't be successful without it.”

Bash, who served as chief of staff to the U.S. Secretary of Defense during the Obama administration, asked Kelly why he believes the CHIPS and Science Act is important from a security perspective. Kelly then pointed to a consequence of the market consolidation that Andrews highlighted: the advanced semiconductors at the heart of American military aircraft, submarines and satellites come from South Korea and Taiwan. 

“Having a supply line that goes across the Pacific Ocean to get critical microelectronics components for our defense hardware is not good for anybody's national security,” Kelly said. “Well, certainly not ours nor our allies. So we need that capability here.”

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U.S. Sen. Mark Kelly speaks during the "CHIPS for America" event on Sept. 22 in Washington, D.C. Photo by Samantha Chow/Arizona State University

Bash asked Kelly how Arizona is helping to improve domestic capability alongside the expansion of ASU’s engineering program. Kelly noted that Intel, the country’s largest chipmaker, has had a big presence in the state for decades, and is now devoting $20 billion to open two new “fabs,” or factories, at its Chandler campus. Simultaneously, global chip giant Taiwan Semiconductor Manufacturing Co. is investing $12 billion to open its first North American factory in Phoenix.

The U.S. Commerce Department is expected to dispense CHIPS and Science Act funds next year as manufacturing incentives, resources for research and development, and support for workforce development. Kelly said it will take a little time to see the impact, but he believes this effort will help catapult the country forward to global leadership of the semiconductor and microelectronics industries.

Top photo: From left to right: ASU President Michael Crow, U.S. Sen. Kyrsten Sinema and U.S. Sen. John Cornyn participate in the first panel discussion during the "CHIPS for America" event at the Barrett and O’Connor Washington Center in Washington, D.C., on Sept. 22. Photo by Samantha Chow/Arizona State University

Gary Werner

Science writer , Ira A. Fulton Schools of Engineering

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ASU professor: Selling the Suns the 'only option' for Sarver

September 22, 2022

W. P. Carey marketing expert says corporate sponsors have decreased tolerance for controversy

Phoenix Suns franchise owner Robert Sarver announced Wednesday that he’s starting the process of selling the team (as well as the Phoenix Mercury) after the results of a NBA-led investigation into allegations of misogyny and racism were released earlier this week.

As a result of the report, Sarver was fined $10 million and suspended from the franchise for a year. A day later, he said he would begin the process of selling both basketball teams.

John Pierce, a professor of practice in W. P. Carey School of Business’ Department of Marketing since 2016, said Sarver’s announcement this week was a best-case scenario for everyone involved.

Pierce teaches applied marketing management and leadership as well as the business of esports. Before ASU, he spent more than eight years leading marketing services, digital media and broadcasting for the U.S. Olympic and Paralympic Committee. He also built major consumer brands at the Walt Disney Company, the Miami Marlins and the Arizona Coyotes, where he served as chief marketing officer. 

ASU News spoke with Pierce about this week's news.

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John Pierce

Question: What do you think of Sarver's statement that he is looking to sell the Suns?

Answer: I do believe selling the team is the only option available to Robert Sarver given the reaction to the findings of the NBA-led investigation by the team’s stakeholders. Specifically, the reaction of jersey sponsor, PayPal, combined with the reaction of Chris Paul — and presumably other players — was eventually going to create a scenario where Robert Sarver would be faced with no other alternative but to sell the team. 

Q: What would the impact of Sarver's continued presence be on the team's players, employees, current and future sponsors and, most importantly, fans?

A: If Robert Sarver had chosen not to put the team up for sale, it is likely that other sponsors would have followed PayPal’s lead; it would have been extraordinarily difficult for the team to re-sign current players and future free agents, and outside of Sarver loyalists, the business operations would likely be fractured.

Q: It seems as if corporate sponsors have been more aggressive in the past few years regarding sports teams (e.g., the renaming of the Washington football team to the Commanders). What are your thoughts on corporate intervention?

A: Brands become sponsors of professional sports franchises for many reasons, but one of the most common reasons is to acquire positive brand equity from the team and its fans. When a team’s brand becomes engulfed in controversy or worse, toxic, brands cannot sit by idly. What’s more, many brands are negotiating out-clauses into their sponsorship agreements that give them the opportunity to initiate termination clauses based on poor behavior or other negative consequences.

Q: What’s next for the Suns and the Mercury?

A: Assuming Robert Sarver follows through on his plans for selling the team, the Suns have an opportunity to turn the page on this era. This will likely reenergize an already engaged fan base, drive renewed interest from sponsors and help reinforce the image of Phoenix as a desired destination for free agents.

Top photo by Markus Spiske from Pexels.

Reporter , ASU News

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