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Interactive exhibit demonstrates the effect 'stuff' can have on racial representation

October 22, 2021

Attendees analyzed racial depictions in certain American memorabilia items and shared their own stories

When you step into Neal Lester’s Discovery Hall office on the ASU Tempe campus, you’ll never forget it.

You’ll see things like a box of Obama Waffles mix. A Sambo game dartboard. Plenty of “Mammy” figurines, a couple of golliwogs and racially diverse nativity scenes. That’s just a small sampling.

Lester’s office from floor to ceiling is covered in American memorabilia — the good, the bad and the unpretty. And that’s the exact effect he’s going for.

“I was actually an accidental collector of these artifacts. My spouse and I were house shopping for our first home in 1989 as a new assistant professor at the University of Alabama,” said Lester, professor of English and director of Arizona State University's Project Humanities. "A white Realtor took us to ‘professional’ neighborhoods, which translated to predominantly white neighborhoods.”

Lester noticed in many of the homes there were family pictures on mantels mixed in with Aunt Jemima cookie jars and Mammy salt and pepper shakers. Lester said this eventually became a distraction because whether the real estate agent and homeowners knew it or not, these artifacts were blatantly racist misrepresentations and exaggerations of Black people.

“Since then, I have continued to collect these items that stereotype and deny Black folks full humanity,” Lester said. “These artifacts are now an effective teaching and learning tools for me and for anyone who experiences my ‘colored museum.’”

On Oct. 20, Lester moved his traveling museum outdoors and demonstrated these pieces as teaching tools in a Project Humanities presentation called “Beyond Books: 'The Stuff’ of Racial Representation.”

Hundreds of Lester’s artifacts were placed on 22 6-foot tables on the Student Services lawn in front of Discovery Hall, where Project Humanities is officed. The collection includes figurines, posters, Jim Crow and slave quarters signage, a life-size African American Santa Claus that sings “Feliz Navidad,” posters of Christian iconography and memorabilia from the segregationist period.

“This was a moment not to be taken lightly,” said Rachel Sondgeroth, coordinator for Project Humanities. “Normally the only time you have the opportunity to see Dr. Lester’s collection is if he personally invites you into his office or if you attend one of his many workshops on privilege and bias. Today, everybody gets to see it.”

Lester said he thought very critically about the title of the presentation because systemic racism and inequity aren’t relegated to books, pamphlets or brochures.

“It’s everywhere if you look hard enough beneath the surface,” said Lester, who also penned an essay on the subject.

As proof, he picked up a generic pandemic face mask box featuring a young white woman and held it up for everyone to see.

“This box isn’t necessarily overtly racist, but somebody in the corporation marketing made a decision — consciously or unconsciously — that a white female would be representing this product,” Lester said. “Why would she be selected at the exclusion of others? Somebody is being left out. She is also young and attractive. But is she the only one who needs or wears a mask?”

For this Vital Voices show-and-tell series of Project Humanities programming, attendees were also encouraged to bring their own justice-lessons artifacts, sharing when and where they got theirs and how they and others view these items.

Tracy Perkins, an assistant professor in the School of Social Transformation, was one of about 50 people in attendance who brought an item to discuss — a Mammy wooden keychain holder. She said she and her partner have multiracial backgrounds, and that he collects Black Americana. Because he is Black, he is more comfortable with the idea. She says she is not.

“Sometimes I have the need to explain these objects when we have visitors, sometimes not,” Perkins said. “It depends on how well the person knows me.”

Angela Girón, program director of the Master of Liberal Studies program and a clinical assistant professor at ASU since 2009, brought a handful of items. But the one that garnered the most attention was a doll she received from her brother in 1965 while he was stationed in Vietnam. She held up the 12-inch doll, a slender-figured brunette with long hair, sporting a silk tunic with slits along both sides and a non la (conical) hat.

“Just by her physicality, she looks like a working gal on Tu Do Street,” Giron said, referring to the famous Saigon street known for its sleazy bars, drug trafficking and sex workers during the Vietnam War. Today, it has been renamed Dong Khoi, for “uprising.”

Most of the articles Lester presented were considered insensitive and a racist relic of the not-so-distant past. Some of the items were more offensive than others — like the plastic Native American Halloween costume Alycia de Mesa found on one of the tables.

“This is very painful to look at and take in because on Halloween, everybody’s looking for that thrill of ‘what can I be outside of my own identity for a night?’” said de Mesa, an associate director of Project Humanities, who is multiracial with Indigenous ancestry. “From First Nations in Canada and Native Americans in the U.S., down into Mexico, this was not only outlawed, but people were killed for wearing this. So, there’s a context here that modern people don’t quite understand.”

The need for more understanding is why Kenneth Eangleheart Sr. brought his 9-year-old daughter, Skye, to the event.

“I’ve attended several Project Humanities lectures and activities, and this presentation held a particular interest for me,” said Eangleheart, who is an aide in the Gilbert Unified School District. “I’m interested in history, and as an African American I wanted to see how we’ve been depicted by society. These images and stereotypes still exist, and I want to know how it will affect (Skye’s) future.”

Skye, who is a fourth grader at San Tan Elementary in Gilbert, said she also received something valuable.

“I learned that it’s OK to be yourself and be proud of the color that you are,” Skye said.

Eric Atuhahene, a digital culture major in the School of Arts, Media and Engineering at ASU, said he came to the presentation out of curiosity and extra credit for a class.

“Growing up and seeing white people in almost every form of advertising was to say the least very weird,” said Atuhahene, who is Black. “I wondered, why isn’t there a Black man on a cereal box? Or why were there only white boys on Rice Krispy treats?”

Throughout the two-hour event, curious students, faculty and staff wandered through the exhibition, snapping pictures and recording what they saw — many, according to Lester, intrigued because they hadn’t seen such an exhibition with such different aspects of U.S. and global social justice: sexism, racism, ableism, colorism, religiosity, ageism, linguicism and body positivity.

Lester was hopeful there was a takeaway for everyone.

Atuhahene’s was this: “You have to pay attention to stereotypes and that representation really does matter.”

For a mini virtual tour of Lester’s office, watch this short video.

Top photo: Professor Neal Lester leads a discussion on "Beyond Books: 'The Stuff' of Racial Representation," at a Project Humanities event Oct. 20 on the Tempe campus. He uses a "Mammy" doll to introduce the topic. The doll was an American historical stereotype originating from the South, depicting Black women who work in a white family and nurse the family's children.

Punishment alone isn't the deterrent many think it is, ASU professor says in new book

'The Behavioral Code' applies behavioral science to what has been primarily the province of law

October 22, 2021

A 5-year-old steals and eats a grape at the grocery store. A teenager “rolls” past a stop sign without really stopping. An adult decides not to report cash earned from a gig on a tax return.

Knowing one might get in trouble for doing something wrong isn’t quite enough to keep many on a straight and narrow path, and punishment isn’t the deterrent people often think it is, says Adam Fine. Fine, an ASU assistant professor in the School of Criminology and Criminal Justice at Arizona State University, has co-written a book on misbehavior to be published Oct. 26. Give Way street sign Stock photo by Matt Seymour/Unsplash Download Full Image

Fine and co-author Benjamin van Rooij, a professor in law and society and director of research at the School of Law at the University of Amsterdam and Global Professor of Law at the University of California, Irvine, wrote "The Behavioral Code: The Hidden Ways the Law Makes Us Better … Or Worse," available on preorder and to be released by Beacon Press.

The book cites several examples of attempts by authorities to encourage behavior and discourage misbehavior, some that worked and some that didn’t, such as:

  • Ads intended to reduce “manspreading” by New York City subway riders.
  • A California city that sought to pay $1,000 a month to young people with histories of firearm offenses if they behaved properly.
  • Walls in Germany that battle public urination by “peeing back” at urinators.

There’s also an example about rangers dealing with the illegal removal of petrified wood from Arizona’s Petrified Forest National Park.

Here, Fine talks about the origins of the book, some of its engaging examples of combatting misbehavior and what he and Van Rooij hope the book might accomplish for an imperfect public.

He said he and Van Rooij hope readers will use tools they provide to change misbehavior wherever they observe it, among children, employees, students, people on probation or parole or those reentering their communities.

“We hope that this book helps us move beyond just punishment and look at the mechanisms that actually change behavior,” Fine said.

, associate professor, ASU, School of Criminology and Criminal Justice, The Behavioral Code

Adam Fine

Question: What gave you the idea for this book?

Answer: This book came out of conversations that my co-author Benjamin van Rooij and I had years ago. Benjamin comes from a law background; I come from a psychology background. Both of us came to realize that the way law impacts behavior actually isn’t that clear.

We trust the creation, design and implementation of law to lawyers. Lawyers tend to think of punishment, of incentives, of getting the right ratio of costs and benefits to deter people from committing crime. They focus on such positive and negative incentives because that’s the way they’re actually trained. So what we (in society) are doing is leaving the design and implementation of law, the most important system that we have to keep society safe and reduce misbehavior, in the hands of lawyers, who have zero training in behavioral science. Yet when we look at the science of how law gets to shape behavior, we see that it does not really work as lawyers think it does. There is so much more than punishment and other incentives at play.

Q: The book gives several examples of behavioral encouragement or discouragement. Tell us about one of them.

A: We have really fun, interesting examples. Here in Arizona we have the Petrified Forest (National Park). We have these beautiful pieces of petrified wood that are really irreplaceable and incredibly valuable. We let the public come into this public park and look at these pieces of petrified wood. Now, the park rangers realized that there was a ton of petrified wood theft that was totally destroying this park, removing what was making this park beautiful. When the rangers tried to reduce the theft of this wood, they followed their intuition (by posting “don’t steal” signs) and ended up actually increasing the amount of theft. So they started teaming up with behavioral scientists.

One thing they learned is that the way you communicate “don’t steal” types of messages to parkgoers really matters. When you show a sign that shows a single thief, it has a huge difference on the amount of theft that takes place compared to a sign with multiple thieves, because the sign with multiple thieves makes it seem that a lot of people are actually doing it. A sign with a single thief makes it seem like a lone wolf.

Beyond that, they also tried to do things like “conscience piles,” where they let people who had stolen the wood then drop it off in these piles on their way out of the park. So the idea was, hey, by the way, you’re stealing our heritage, you’re stealing what makes our park beautiful, so you need to drop off these pieces on the way out. It’s a no-brainer. It makes a lot of sense. If you want to stop people from stealing, then have them drop the things they’ve stolen on the way out. But the problem is they let these piles build up to the size of a pickup truck. So when people who had stolen these pieces of wood were leaving the park, they saw these giant mounds of wood, and they thought, wow, it looks like a lot of other people are stealing, too. I might as well take this along with me.

Petrified Forest

Jasper Forest petrified wood at twilight. Photo by Andrew V Kearns/National Park Service

Q. There are also some more serious examples.

A. We also have some really devastating examples. One that is really, really hard involves a man who was sentenced under the Three Strikes Act. Gary Ewing got his third strike by trying to steal three golf clubs from a pro shop. And because it was his third strike, he was sentenced to 25 years to life in prison for stealing golf clubs.

Now the interesting idea behind these three-strikes laws — three strikes and you’re out — is that they can be incredibly counterproductive. Put yourself in the shoes of someone with two strikes and is committing the third strike. (They’re saying), "If I’m going to get arrested and face 25 years to life, no matter what kind of offense I do, I’m going to go out in a blaze of glory, aren’t I? I’m going to take this to the extreme."

It’s shocking to me that he only tried to steal three golf clubs instead of an entire set. It’s shocking to me that he went willingly versus trying to assault the police officer and get out as much as he could, knowing he was going to face 25 years to life.

(To the contrary), researchers actually find that these three-strikes policies, which make sense intuitively, can actually create more crime and make people more violent.

One of the interesting things that we talk about in our book is that we give people the science to change human behavior, the tools they should have in their tool kits to change behavior … but the science is so hard for people to swallow, to internalize. And part of it is that we’ve been raised in this culture. Any time there is a misbehavior, we punish and the science is hard to interpret. A Supreme Court justice, in a case of about the constitutionality of redistricting, called it “sociological gobbledygook,” because he couldn’t understand what the science meant and how to apply it. What we do is take the science out of the ivory tower and we translate it into digestible bits for folks who want to change behavior.

"The Behavioral Code" book cover

Q: Are many people so resistant to doing the right thing that they have to be “psyched,” for lack of a better term, into exhibiting proper behavior?

A: A lot of the challenges we face when we want to change misbehavior is that we almost always assume people are rational, that they’re going to weigh the pros and cons of the offense compared to what punishment they will receive before they act. That comes from something we call deterrence theory. We think that if we make the punishment serious enough, then the little kid in the grocery store is never going to take that grape, that someone like Gary Ewing is never going to steal those golf clubs because it’s going to result in a 25-years-to-life sentence if he gets caught. We think that people are going to be rational. But people aren’t always as rational as we think, and punishment doesn’t work the way we think it works. We always think of making the punishment more severe, but what actually changes behavior is how likely is it that you’re going to get caught in the first place. ...

Punishment is pretty necessary. We do need punishments that are serious enough that they are going to pay attention, but people first of all need to know what the punishment is, and we never communicate (well enough) what the punishment really is going to be. And the severity of punishment is less impactful, compared to how likely are you to get caught in the first place. If you never think you’re getting caught, it doesn’t matter how severe the punishment is.

Q: This is reminiscent of the debate over whether the death penalty is a deterrent.

A: One of the things we talk about in the last chapter of the book is the idea of what we think is personally morally right drives what we think is effective. So if you think the death penalty is morally just, morally appropriate or morally required, you’re more likely to accept the few studies that are out there that says the death penalty actually works (to deter crime). If you are one of those who think that it is unjust … you’re going to accept the findings of studies that are out there that say the death penalty actually doesn’t keep us safe.

In this book, we talk about how conversations about the criminal justice system tend to focus on what is just. Of course, it’s critical to pay attention to what is just, but we also need to be discussing what is actually effective in preventing injustice. We are missing a part of the problem here.

Q: This isn’t written as an academic book, but one that the public can easily gain insights from. What are your hopes for the book’s results?

A: A large part of the book is focused on law. It’s focused on teaching how to approach misbehavior to keep us safe. But many of the people who are most excited about this aren’t lawyers, politicians, judges. They’re people like parents, teachers, CEOs or managers in companies. They are people interested in changing everyday misbehavior around them. The lessons we apply here to law can apply to virtually every type of misbehavior that you see.

The biggest takeaway that we want people to have from the book is knowing that we need to move beyond just punishment. When we focus just on punishment, we are focusing on something that is pretty ineffective by itself. It’s necessary, but it’s not enough.

Fine and Van Rooij will make a virtual appearance at 7 p.m. Tuesday, Oct. 26, on the Changing Hands Bookstore website. A fee will be charged. Buy tickets here, sponsored in part by the School of Criminology and Criminal Justice-based Center for Public Criminology. The book is now available on preorder.

Mark J. Scarp

Media Relations Officer, Watts College of Public Service and Community Solutions