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Student earns national placements for PSA ad

May 29, 2008

Tell people the facts.

That’s the idea Joseph Clay developed for his first prize win in the Public Service Announcements for International Disasters (PSAid) contest.

Clay, a graphic design senior, is the first student from Arizona State University to place in the contest or even become a finalist. For his first place win in the print category, Clay received $6,000 and may have the ad distributed nationally to newspapers and magazines.

This was the first year the contest included a print category where students had to create an 8-inch by 10-inch ad to best illustrate PSAid’s ‘Cash is Best’ message. This message was created to help spread the word to reduce the amount of inappropriate donations.

Clay’s ad may be seen at the website

The ad featured a photo border of disaster victims and a mock up of a nutrition facts label. The label highlighted key facts about the importance of cash donations: directly help disaster victims, eliminate transportation costs and stimulate local economies.

PSAid is a public service announcement (PSA) contest for U.S.-based college and university students. It seeks entries of broadcast and print PSAs that explain the importance of international disaster relief and build support for international disaster relief work done by well-established, U.S.-based international disaster relief organizations.

PSAid is sponsored by the Center for International Disaster Information. For more information, visit the PSAid website at