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Marketing effort nets communication award


May 24, 2010

The 2009 summer session marketing campaign for the College of Liberal Arts and Sciences at ASU is a winner of the prestigious 2010 Gold Quill Award for excellence in business communication, presented by the International Association of Business Communicators.

In addition, the entry was selected for the Jake Wittmer Research Award, given to one Gold Quill entrant each year that has used research effectively to develop a successful communication project. All Gold Quill Award-winning entries are automatically considered for this award.

Team members who designed and implemented the campaign include Barby Grant, former director of communication; Debra Kovach, former assistant director for marketing communication; Stephanie Birdsall, assistant director for online communication; and Michael Dambrowski, graphic designer principal.

“I am delighted to see this well-deserved recognition for the superbly talented and creative current and former staff members of the college,” said Quentin Wheeler, ASU vice president and dean of the College of Liberal Arts and Sciences.

The winning Gold Quill entry described the team’s efforts to increase undergraduate enrollment in the college’s summer session classes. Marketing strategies were based on research conducted among students who had taken a winter-session course from the college.

“This case is a lesson in how to use research findings in a strategic, logical and meaningful way,” said the judges who selected the project for the Jake Wittmer Award. “It targeted the marketing/communication to fulfill key student needs which, in turn, fulfilled what the college needed.”

For more than 35 years, the organization’s annual Gold Quill Awards program has honored the best of the best in business communication, offering professional communicators an opportunity to have their work evaluated by expert judges. The winners represent excellence in organizational communication, and their work plans serve as best practices for professional communicators across communication disciplines.

The Jake Wittmer Award, established in 1994 by the organization’s Research Foundation, recognizes outstanding worldwide research commissioned or developed by an organizational communicator. The award is named for a former chairman and a founder of the organization who believed that research is inherent to the communication process.

This year’s Gold Quill competition received nearly 900 entries from 28 countries. Of these, 106 were selected to receive awards, including 32 Awards of Excellence. The winners will be honored June 7 at the organization’s world conference.

The International Association of Business Communicators is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, it serves more than 15,000 members in 80 countries. For more information, visit www.iabc.com.