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ASU entrepreneurs pitch via video for online Demo Day competition

ASU startups pitch their ventures online for more than $312,000 in funding.
May 5, 2020

More than $312,000 awarded to startups

Sometimes even a small amount of money makes a huge difference. An Arizona State University student took the $4,000 that she won in a Demo Day competition a year ago and created a company in her native Ghana to help feed children.

Already successful, Freda Sarfo, a master’s degree student in global logistics, won another $5,000 at last week’s Demo Day entrepreneurship competition, which she’ll use to expand her social enterprise, called Tropical Almond.

Like most everything else this semester, Demo Day was held online. At a typical Demo Day event, the founders pitch to a panel of judges at SkySong in Scottsdale throughout the day, and an awards ceremony is held in the evening. This semester, 85 ventures put together five-minute video pitches, which the judges reviewed last week. The awards were announced during an online presentation on May 1.

In her pitch video, Sarfo described growing up with a single mother in Ghana, where 1 out of 7 children dies of malnutrition. Women have few job opportunities to support their families.

The area is lush with tropical almond trees (different from the sweet almonds found in the United States), which produce hard-shelled nuts. Because the trees are planted for shade, the nuts often go to waste. Children become adept at shaking the trees to get at the nuts.

“Tropical almonds were our favorite and we were never hungry,” she said in her video.

In 2017, Sarfo came to ASU as a Mastercard Foundation Scholar, where she launched her business, Tropical Almond. With the $4,000 she won last year, she built a small processing facility in Ghana. She pays women to collect and crack the fallen nuts, which are then cold pressed. The oil is packaged and sold as a hair product for black women. The nut byproduct is processed into nutritious snacks. For every bottle of almond oil sold, one bag of high-protein snacks is donated. In the first three months, she sold 350 bottles through her online store.

Sarfo hopes to eventually start a tropical almond orchard in Ghana to produce a reliable source for the oil and more jobs.

“We’ve been able to feed over 100 kids with our protein-dense snack,” she said. “Through our outreach program, where we educate people on the benefits of the trees, we have been able to prevent more than 1,000 trees from being cut down and provide revenue for over 100 single mothers.”

Sarfo’s prize was among the more than $312,000 that was distributed during the Spring 2020 Demo Day online awards ceremony.

Unique circumstances like the pandemic fuel innovation, and that’s when ASU entrepreneurs step up, said Ji Mi Choi, associate vice president of entrepreneurship and innovation at ASU.

“No one is saying, ‘We’ll hunker down and see you on the other side when this is over,” she said during the awards event.

She described one major effort: Teams at ASU, led by the interdisciplinary Luminosity Lab, have stepped up to address the crisis by creating an online platform, called the PPE Response Network, to match hospitals that need safety gear to people, organizations and businesses that can make the items with 3D printers, she said.

In addition, the Devils Invent hackathon pivoted to help during the pandemic. Normally, it’s a 48-hour event in which teams work on several problems. But this semester, it was converted to an online format in which everyone worked on one problem for Banner Hospital — how to control visitors and still provide information to patients’ families. The hospital is now working with two student teams on refining their ideas.

“We’ve been tested in real time and we can say, ‘Yes, we’ve been having a positive impact,’” Choi said.

All of the startups who pitched at Demo Day are part of Venture Devils, the umbrella for funding, space and mentorship in the office of Entrepreneurship and Innovation at ASU.

The winning ventures from this semester’s Demo Day:

Amazon Alexa Venture Challenge: There were two $10,000 winners: BisbeeBaby, a platform that collects data from baby products, and EqualComm, a technology that provides real-time American Sign Language interpretation or text captioning for audio events. EqualComm was launched by Dylan Lang, a computer science and business entrepreneurship major who is president of the “deaf Devils at ASU” student organization. Other winners were Parts Detect, $5,000, and Easy Voice and Morality, $2,500 each.

Ashton Family Venture Challenge: Dima Building Innovators, created by Andres Sandoval, a graduate student in systems engineering, won $10,000. He invented a device to make construction safer during plumbing installation.

Edson Student Entrepreneur Initiative: Three student-led ventures won $20,000 each: GreyDyne, a software platform to detect seizures from EEG data that was co-founded by accounting major Nathan Gottlieb; IMD Solutions, a health care technology created by a team of five ASU undergraduates majoring in biomedical engineering; and Storm Stick, a device invented by Jason Miller to decontaminate fire scenes. Other ventures that were awarded funding were NeXST Rehab, $15,000; Dext Technologies, VBeck and Navi Concierge Nurses, $10,000 each; and Stonne Products, Selleh Lake Restoration, PeerSquared, BigUp and Accelerated Cycles, $5,000 each.

eSeed Social Impact Challenge: The Pauline Foundation, started by Pauline Nalumansi, a graduate student in the Thunderbird School of Global Management, won $6,000. Nalumansi won $5,000 at the Demo Day last fall for the nonprofit she created to help empower at-risk youth in Uganda, her home country. Other winners in this category were Ahwatukee Christmas, a Christmas tree removal and donation business started by finance major Connor Hogan and engineering management major Dillon Newgaard, and Memory Glass, a facial-recognition device for people with impaired memories invented by mechanical engineering major Andrew Deros, $2,500 each.

eSeed Challenge Accelerator: The five $5,000 winners were Introhm, Blastr Wrapz, StreamWork, Prescient Technologies and Crystal Sonic. Other winners were Selleh Lake Restoration and Opti-Rims, $2,500 each, and Altion Security, $1,000.

Mastercard Foundation Scholars Program: Besides Sarfo, the other winners were Comprehensive Rehabilitation Services and Shine Gardens, $4,000 each; VBeck and Resin, $3,000 each; Mtendere Library, $1,500, and Suntaa Shea and FJ Breeds, $1,000 each.

Phoenix Rising Venture Challenge: This was a new competition funded by ASU’s Global Sport Institute in collaboration with Phoenix Rising, which was seeking ideas that would promote the soccer team. Hat-Tec, a customizable hat storage and display hanger, won $15,000 and a beta test with the team. The founder, Domenic Fotino, earned a degree in technological entrepreneurship and management from ASU. Rachel Masterson, a student in the Thunderbird School of Global Management who created a venture called Futbar, won an offer to create a collaborative event with the team.

Retail Devils: This challenge is funded by Follett and was started as a pathway for student entrepreneurs to get their creations into the Sun Devil Bookstores. Winners were Better Family Products, $5,000; Strax Gear, $3,000, and Bare Sprouts, $2,000.

Sarsam Family Venture Challenge: Padma Agrobotics won $15,000 for its invention of weed-killing robots. Compass for Courage won $10,000. Ryan Stoll, a postdoctoral scholar in the psychology department and co-founder of Compass for Courage, has won thousands of dollars in previous venture competitions. Compass for Courage makes an interactive curriculum for children that uses board games to help them learn skills to overcome anxiety.

C.J. Allen, who earned an MBA at ASU in 2009 and is senior manager for the Alexa Smart Home program at Amazon, was one of the Demo Day judges.

“The virtual format changed the experience as a judge and changed the way we were able to connect with teams,” he said. “But what didn’t change was the quality of the ideas and pitches. I leave truly inspired by everyone.”

Top image: Freda Sarfo, a master’s degree student in global logistics, won $5,000 at last week’s Demo Day for her venture, Tropical Almond, a social enterprise based in Ghana. She's shown here pitching at the 2019 Demo Day. Photo by Charlie Leight/ASU Now

Mary Beth Faller

Reporter , ASU News


Chosen for the task: ASU student defies odds, spotty internet to complete doctorate

May 5, 2020

Editor's note: This story is part of a series of profiles of notable spring 2020 graduates.

The road to a PhD was not a paved one for Robert Lively. That's appropriate, as Lively is a scholar of medieval studies. Indeed, this Arizona State University student’s academic journey was rather an arduous quest, complete with adventures, ordeals, tests, allies and rewards. Graduating ASU student Robert Lively poses for an era-appropriate photo before attending a December 2019 “Victorian Christmas” event. He joked that his “severe” expression was “in keeping with Victorian traditions.” Robert Lively poses for an era-appropriate photo before attending a December 2019 “Victorian Christmas” event. He joked that his severe expression was “in keeping with Victorian traditions.” Download Full Image

Lively was already teaching community college full time as he began his doctoral work at ASU, after having the clock run out to complete the degree at another university.

“Balancing full-time teaching with a graduate program is not easy. It takes a long time to finish things,” he said. “I tried to work a lot on writing and research projects over winter break and during the summer. I knew during the semester, my scholarly research would be very limited. Time management was a huge factor in what I could do, and when.”

Partway through his studies at ASU, Lively moved to Nevada to take a position at Truckee Meadows Community College in Reno. He continued meeting with his committee remotely, determined to stay on track. He planned to travel back to Tempe for his defense this spring.

Then, a global pandemic derailed his careful plans.

In the midst of social distancing and transitioning to online the five in-person classes he was teaching, Lively committed to a virtual defense of his dissertation – all with spotty internet. “I was so worried my internet would cut out during my defense,” he said. “But it made it for an uninterrupted 2 hours.”

On April 1, Lively successfully defended his dissertation, “The Rhetoric of Reasonableness: ‘Hóf’ in Civic and Legal Rhetoric of the Medieval Scandinavians” toward a PhD in English (writing, rhetorics and literacies). His project was an unusual hybrid of medieval studies and legal rhetoric — unusual because in the humanities, the subject area is often cornered into literary analyses.

“My dissertation topic was born out of taking a history of rhetoric class and reading a (medieval Scandinavian) saga,” he explained. “I began noticing connections between the legal case in the saga and the rhetorical devices we were learning in the history of rhetoric class. So I began looking at civic and legal rhetoric in the sagas. Besides reading a lot of cool and interesting texts and sagas, I had the opportunity to travel to Scandinavia several times, (which) really helped me bring the topic alive.”

“Rob Lively is the rarest of grad students,” said Lively’s committee chair Kathleen Lamp, an associate professor of English and director of the program in writing, rhetorics and literacies at ASU. “His true passion for Nordic culture and expanding rhetorical studies motivated him to complete his doctorate.”

Quest goals realized.

We spoke with Lively about his academic journey at ASU and talked about the other heroes he met along the way.

Question: What was your “aha” moment, when you realized you wanted to study in your field?

Answer: I think I first realized I wanted to study rhetoric when I took my first rhetoric class and learned about the amazing life of Cicero.

Q: What’s something you learned while at ASU — in the classroom or otherwise — that surprised you, that changed your perspective?

A: I think one of the most interesting things I learned was when I took (Professor of English) Shirley Rose’s archival research class. We curated a collection in the library, and it changed my perspective on research because as we worked through the collection, it became intensely personal. We learned so much about the man whose papers we were looking at. It really brought research alive for me.

Q: Why did you choose ASU?

A: I’m not sure if I chose ASU, or if ASU chose me. I was in another PhD program, and I was writing my dissertation there, but I moved to take a teaching job at Mesa Community College. I applied for an extension because I had been working full time during the process, but I was denied. I was basically kicked out of my program because of the time limit. I was kind of in a dark place for a while. Then a friend asked me to take a class with him at ASU, so I did. We took (Professor of English) Doris Warriner’s research methods course.

In that class, I told her my story, and she said, “You need to finish here. Apply to the PhD program, and I will write you a letter.” So I applied and got in. I can’t tell you how thankful I am to her kindness. Doris made a huge impact in my life. I basically started over at ASU. Arizona State supports its graduate students a lot. Having experienced two places, I can tell you that ASU really cares about its students. I always felt supported by my instructors and especially by my graduate committee: (English faculty) Kathleen Lamp — my chair, Robert E. Bjork and Peter Goggin.

Q: What’s the best piece of advice you’d give to those still in school?

A: The best piece of advice I’d give to those still in school is to listen to your instructors. When I was writing my dissertation, I sent many drafts to my chair, Kathleen Lamp. She always gave me great advice. Writing a diss can be lonely, and it would be easy to get frustrated if you get revisions back, but I found the process to be really important to my development. Dr. Lamp would give me revision ideas, challenge my points, and also point me in the right directions I needed to take my research. I really think that listening to her helped my dissertation take shape.

Q: What was your favorite spot on campus, whether for studying, meeting friends or just thinking about life?

A: One of my favorite places to hang out on campus was Hayden Library. I just liked it there. I spent many hours in that place.

Q: What are your plans after graduation?

A: For the near future, I plan on remaining at my college, but I would like to explore teaching at the university level. I've taught literally hundreds of undergraduate sections, mostly in composition, and I would love to teach a graduate class for a new experience.

Kristen LaRue-Sandler

Manager, marketing + communications, Department of English