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ASMR: Massaging the brain with a whisper, a crackle or a scratch

What's up with brain-tingle-inducing ASMR videos? ASU researcher gives a primer.
April 22, 2018

YouTube has hundreds of videos designed to stimulate Autonomous Sensory Meridian Response — but what exactly is it?

Folding towels. Peeling fruit. Scratching microphones. Hearing sweet nothings whispered in your ear.

Those are the underpinnings of Autonomous Sensory Meridian Response, currently the biggest trend you've never heard of.

Coined in 2010, ASMR is a relaxing, often sedative sensation that begins on the scalp and moves down the body. It has been called "brain massage.” Hundreds of videos on YouTube are meant to stimulate the feeling — bars of soap being sliced into shreds, a woman playing with her hair, someone slowly and precisely unboxing an iPhone.

If you’re older than most “tingleheads,” PBS painting instructor Bob Ross — he of happy-clouds and pretty-little-trees fame — is ASMR from head to toe.

It’s going mainstream. Celebrities have recorded ASMR videos. Kentucky Fried Chicken has an ASMR-themed ad. (Asked about it, KFC executive Kevin Hochman told The Washington Post, "There's a lot of comfort that's associated with ASMR, and that's what our food delivers.")

Adherents say it helps them sleep and deal with stress. Some report feeling better after watching ASMR videos.

Researchers haven’t delved into how or why ASMR works (and the National Science Foundation is not exactly throwing money at it), but psychologists do have some ideas.

For a primer on what these videos are and why they may work, ASU Now talked to Ryan Stoll, a psychology researcher at Arizona State University, and interviewed a number of volunteers to gauge their reactions.

Video by Deanna Dent/ASU Now

Scott Seckel

Reporter , ASU News

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Forensic science grad credits her strong dedication to family

April 22, 2018

First-generation graduate Lilianna Valdivia says her mother is the source of her ambition

Editor’s note: This is part of a series of profiles for spring 2018 commencement

Ask Lilianna Valdivia where her ambition came from and her eyes light up.

“My mom,” she says with a smile.

Born and raised in Peoria, Arizona by a single mother, the Barrett, The Honors College student and Hispanic Honor Society member is a first-generation college student who relied on scholarshipsLilianna Valdivia is the recipient of the Sun Devil Family Association Scholarship and the Medallion Scholarship., the support of her family and her own determination to get where she is today.

“I’m very family-oriented; my family are my biggest supporters,” Valdivia said. She credits her mother with pushing her to pursue higher education and instilling in her the idea “that education was something that no one could take away from me.”

This spring, Valdivia will graduate from Arizona State University with a bachelor’s degree in forensic science. She is hoping to be accepted to the master’s program in forensic psychology at ASU, and is being considered for a crime scene technician position by the city of Phoenix.

Valdivia’s interest in the subject began in high school when she took a law enforcement class and the instructor encouraged her to apply for an internship with the city of Peoria. She got it, and soon found herself in a real crime lab, getting hands-on experience.

“It’s really cool to think about the impact my work has on my community and how vital my job is to the criminal justice system,” Valdivia said.

Question: What’s something you learned while at ASU — in the classroom or otherwise — that surprised you, that changed your perspective?

Answer: I’m currently finishing up my thesis project about Latino women in STEM, and I dive into the experiences of multiple women in STEM. A lot of the women here, including myself, had to battle or overcome certain barriers, being female or being a woman of color in the sciences. One thing that surprised me is that while I was pursuing this topic, even being in the midst of hearing about all these struggles, I learned that there are so many wonderful administrators, faculty members and students that really do care about what other people are going through and want to do everything they can to make sure everyone has the best higher education experience possible.

Q: Why did you choose ASU?

A: I got a decent amount of scholarships and it was really one of the only universities that caught my attention for the forensic science program. It’s also pretty close to home, and I’m very family-oriented; my family are my biggest supporters. And I really like the West campus because it’s smaller, so it has a great sense of community, and it’s really beautiful here.

Q: What’s the best piece of advice you’d give to those still in school?

A: Be open-minded. Because ASU is so huge, you have the opportunity to meet so many new people and to make so many different friends. When you just stick to one group the whole time, you kind of miss out on what you could be learning and experiencing, and you might find something that you’ll like and it’ll surprise you. So just be open-minded to new things.

Q: What was your favorite spot on campus, whether for studying, meeting friends or just thinking about life?

A: The Kiva fountain. Whenever I got stressed out or I needed a place to chill out and listen to music, I’d (go there) and dip my feet in the fountain and just hang out.

Q: What are your plans after graduation?

A: I applied to the master’s of forensic psychology program at ASU because I want to work in a crime lab. I think eventually, in the future, I’d like to become a professor. Since being at ASU, I really see that teachers have an impact on the students’ experiences and how successful they are, and I’d like to be able to help in that way, too.

Q: If someone gave you $40 million to solve one problem on our planet, what would you tackle?

A: I think I’d try to provide more resources for students from other countries who want to immigrate here to get a better education. I know there’s a lot of controversy around DACA and that sort of thing. But I think that every student who wants to get a higher education and expand their mind should have the opportunity to do so, regardless of their gender, sexuality, socioeconomic class or race.

Top photo: Forensics graduate Lilianna Valdivia poses for a portrait in the Kiva courtyard at West campus on April 6. Photo by Deanna Dent/ASUNow

Emma Greguska

Reporter , ASU News

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