College or Unit:
- W. P. Carey School of Business
The Startup of Seinfeld
The "Startup of Seinfeld" is written by a professor of strategy and entrepreneurship who can’t watch an episode of "Seinfeld" without thinking about its implications for aspiring entrepreneurs. Although not intended to be a how-to textbook for creating a successful startup, this book presents concepts and principles of entrepreneurship and then links the reader to actual "Seinfeld" clips as a context for their application. A fresh twist on “edutainment,” this multimedia approach combines words, graphics and video to bring the worlds of academia and popular culture together.
Get your internet-connected device ready and dive into a realm of entrepreneurship that transforms the greatest show about nothing into … something extraordinary.
Bio
Praise for this book
Seinfeld hasn’t aired a new episode in over 20 years, but thanks to Scott Livengood the show can teach us something new: what it takes to be an entrepreneur! You need a great idea like muffin tops or a cologne that smells like the beach, but no matter how good your product is, customer service counts — just ask the “Soup Nazi.” Marketing is key, though not even a celebrity endorsement will sell puffy shirts. This multimedia book is a serious introduction to entrepreneurship, but it’s also seriously fun.
For those of us entrepreneurs who just “went out and did it” Scott provides a fresh and knowledgeable approach. Adding Seinfeld to the mix is brilliant and shows that he belongs to the small, select group of clever innovators. This book is a must for every entrepreneur or wannabe. Not just informative, but clever and fun. A winning combination from a guy who knows his stuff.