Study: Women spend more on beauty products during economic recessions


A multi-university research team, including Arizona State University, has penned a new study that examines a recession-proof industry: cosmetics. According to the research, women are more likely to purchase beauty products during economic recessions – dubbed by the team as the "lipstick effect."

The study was the subject of a June 19 article by Bonnie Kavoussi in The Huffington Post.

"Since women earn 19 percent less than men on average, it's perhaps not surprising they may boost their search for greater financial security by looking better," Kavoussi writes.

Article source: The Huffington Post

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