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Lodestar Center receives public relations award

October 03, 2008

The ASU Lodestar Center is pleased to announce it is the recipient of the 2008 Public Relations Society of America (PRSA) Phoenix Chapter Copper Anvil Award for Government Special Events/Promotions. The ASU LodestarCenter's entry was for the 15th Annual (2007) Nonprofit Conference on Sustainability Strategies, "Mission and Messaging: Cutting Through the Noise."

The Copper Anvils are sponsored each year by the Phoenix Chapter of PRSA, which recognize complete public relations programs that incorporate sound research, planning, execution and evaluation. The awards reflect the highest standards of performance in public relations in both for-profit and not-for-profit settings.

“It’s quite an honor to receive an award of excellence in a media market as large and diverse as Phoenix,” said Amy Cox O’Hara, marketing and communications specialist for the ASU Lodestar Center. “We’re thrilled our efforts were recognized by PRSA.”

Scoring for the awards is based on a 100-point system. An entry must score above 85 to earn the Copper Anvil Award and above 75 to earn the Award of Merit. Only one winner is selected for the Copper Anvil in each category unless there is a tie. The next highest scoring entry earns the Award of Merit. Entries scoring above an 85 that do not receive a Copper Anvil Award or Award of Merit due to higher-scoring entries in the category will be recognized with a Certificate of Achievement.

“We are in the business of advancing effective and innovative practice for those who lead, manage and support nonprofits. It is therefore encouraging to be recognized in this way since we certainly want to practice what we teach in helping organizations achieve the highest level of performance in meeting their mission,” said Dr. Robert F. Ashcraft, director of the ASU Lodestar Center and professor of nonprofit studies in ASU’s School of Community Resources and Development.

This year’s Nonprofit Conference on Sustainability Strategies, “Philanthropy and Fundraising in a Changing World: Voluntary Action for the Common Good,” will take place Dec. 4-5 at the Desert Willow Conference Center. More information is available at

The ASU Lodestar Center for Philanthropy and Nonprofit Innovation (formerly the ASU Center for Nonprofit Leadership and Management), is recognized as a national leader in undergraduate and graduate nonprofit education, research and technical assistance. The ASU Lodestar Center exists to enhance the quality of life in communities through the advancement of nonprofit leadership practices and provides knowledge and tools to build the capacity of nonprofit organizations, professionals, board members, donors and volunteers by offering a selection of capacity building workshops, conferences, classes, and programs. For more information, visit: