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Lecture focuses on power of persuasion

January 15, 2010

Robert Cialdini, one of the world’s most cited social psychologists in the fields of influence and persuasion, will be offering his insights into the science of getting what you want 4:45 p.m., in Aravaipa Auditorium at ASU’s Polytechnic campus in Mesa.

The New York Times bestselling author of what Fortune magazine calls one of the 75 smartest business books, Cialdini has spent his career researching the science of influence while he was a professor in ASU’s College of Liberal Arts and Sciences as well as the W. P. Carey School of Business. Emeritus professor Cialdini has been featured on Dateline NBC, ABC and CNN, and has been cited in the Washington Post, London Times, Scientific American and Harvard Business Review, among other publications.

As the first of the Spring 2010 multispeaker series sponsored by The National Society of Leadership and Success, Cialdini’s presentation will provide helpful tips on:

• How to get people to say “yes”
• The science behind effective persuasion
• Communication tactics that will yield amazing results 

For more information about Cialdini, visit his Web sites at and

The Society speaker series, which reaches over 200 college campuses and 80,000 students each month during the academic year, is designed to support the society’s overall mission of creating lasting positive change.

The Jan. 26 lecture is free and open to the public. Doors close promptly at 4:45 p.m. as the presentation is being broadcast live to universities across the country starting at 5 p.m. Parking is free and available in lots 30 and 37. The ASU chapter of The National Society of Leadership and Success is proud to host the event.

For information, contact Martha Carter at (480) 727-1513 or