It's Time. Are you ready?
ASU Vice President for Athletics Lisa Love has introduced a universitywide brand and identity program. The university has teamed with Nike, the world’s premier athletic branding company, in a major rebranding campaign that launched April 12.
During the unveiling, student-athletes representing the sports of football, basketball, softball and volleyball modeled new uniforms for the 2011-2012 season. All 21 of ASU’s sports teams will receive new uniforms. These uniforms will incorporate consistent use of colors, logos, lettering and numerals.
The rebranding adds two colors to the athletics color palette of maroon and gold: copper, for its prominence in Arizona history, and black, a long-anticipated return to the Sun Devil attitude.
Also, Nike developed a custom athletic font called Sun Devil Bold. This font, which is exclusive to Sun Devil Athletics, incorporates unique characteristics intended to represent the horns of its mascot Sparky or the tines of the pitchfork he carries.
Take a look back at ASU's illustrious athletics past and how it has paved the way for the future of Sun Devil athletics:
Video
Fans, Spirit Squad and Marching Band
It's Time to take a look back at our great Fans, Spirit Squad and Marching Band.
It's Time... To Celebrate Our Past
A look back at Sun Devil Athletics.
Baseball
It's Time to celebrate our boys of summer.
Men's Basketball
It's Time to take a quick look at our Sun Devil men's basketball history.
Football 1
It's Time to take a look back at our football heritage. This video highlights our program up to 1987.
Football 2
It's Time to take a look back at our football heritage. This video highlights our program after 1987.
It's Time.
April 12, 2011. Are you ready?
Galleries
Band & Spirit 1
Band and Spirit from the early 1960s to 1979.
Band & Spirit 2
It's Time to check out some classic band and spirit photos from the 1980s.
Sparky the Sun Devil mascot
It's Time to look back and see Sparky through the years.
Sun Devil Pride
Sun Devils hold their pitchforks high to show off their ASU pride.
Individual NCAA Champions
It's Time to look back at some of our Individual NCAA Champions.
Football 1
It’s Time to look back at our football history.
Football 2
Standouts from the 1986 Rose Bowl to present day.
New look for Sun Devil Athletics
Sun Devil Athletics has a new look that maintains an appreciation for the traditions of the past, while positioning ASU for the future.