Herberger Institute partners with music industry icon to advance cultural leadership education

July 10, 2015

Creative thinking at ASU has designed better wheelchairs for people with limited mobility.

It’s improved housing in refugee camps. ASU students demonstrate projects at the Spring 2015 Digital Culture Showcase. ASU students demonstrate their work at the Spring 2015 Digital Culture Showcase in the Herberger Institute for Design and the Arts. Photo by: Sean Deckert Download Full Image

And it has used digital art to create educational games that teach advanced concepts to college students.

Now the faculty and students at ASU’s Herberger Institute for Design and the Arts will have more opportunities to consider the way creativity solves social challenges as the institute is launching the Curb Creative Enterprise and Cultural Leadership Program to train cultural strategists, disruptors and catalysts.

The program, one of the first of its kind, is a collaboration between the institute and the Mike Curb Family Foundation.

Faculty are currently shaping the program’s curriculum, which will initially be offered in fall 2016. It will include institute-wide courses examining the intersection of business, government and leadership in the creative and cultural industries. In addition, it will engage national leaders who demonstrate the power of bringing together art and leadership for cultural, social and economic progress.

“Unlike most existing programs, we aren’t just trying to prepare students for existing jobs,” said Steven J. Tepper, dean of the Herberger Institute. “We’re giving people tools to innovate and amplify the power of art and design in society.”

ASU’s McCain Institute for International Leadership is a partner in the new program, providing opportunities for Herberger Institute faculty and students to connect art, design and creativity to global issues around security, economic opportunity, freedom and human dignity. Herberger Institute faculty, for example, have recently worked with a cohort of The McCain Institute’s Next Generation Leaders to use “design thinking” to inform their policy work in their home countries.

“Entrepreneurship and creativity are in ASU’s DNA,” says ASU President Michael Crow. “ASU is proud to partner with the Mike Curb Family Foundation, whose gift makes it possible to launch this innovative program and help our students develop the tools they need to thrive in a rapidly changing economic and professional landscape.”

The program draws inspiration from Mike Curb’s life. A Nashville-based songwriter, musician and producer, Curb is also the founder of the oldest record company in the nation still operated by its founder, with more than 300 number-one charting records. He is also a political leader, public servant and philanthropist, having served as acting governor and lieutenant governor of California.

“Mike sees the critical connection between culture and leadership, and he understands how arts and culture create public value,” says Tepper. “He has used his creative talents as a musician, producer and businessman to advance ideas in education, cultural preservation and social and cultural equality.”

Tepper added, “Now, as cultural leaders search for new models to strengthen the arts and connect to new partners, the Curb program will give students the tools to come up with the organizations, enterprises and policies that will shape culture for the next 100 years.”

The Master of Arts in Creative Enterprise and Cultural Leadership is expected to launch fall 2016.

For more information, contact Linda Essig, Herberger Institute director of enterprise and entrepreneurship programs and Evelyn Smith Professor in the School of Film, Dance and Theatre.

Deborah Sussman

Communications and media specialist, Herberger Institute for Design and the Arts


ADOT to display Cronkite News headlines in MVD offices

July 10, 2015

Waits for Arizonans at Motor Vehicle Division Offices just got more informative.

The Arizona Department of Transportation is displaying local news headlines produced by Arizona State University students at the Walter Cronkite School of Journalism and Mass Communication on waiting room monitors at select MVD locations. Cronkite News at ADOT Cronkite News headlines will be shown on monitors at the Arizona Department of Transportation Motor Vehicle Division Offices. Download Full Image

ADOT receives the headlines from Cronkite News, the Cronkite School’s multiplatform daily news operation that includes 15 full-time faculty editors and hundreds of student journalists. The initiative is part of an ADOT pilot program featuring new monitors that integrate the number calling system for MVD services, driver safety programming videos and a local news crawl.

According to ADOT spokesperson Tim Tait, the video screens previously displayed national news headlines from Reuters. He said ADOT decided to switch to Cronkite News because of the in-depth local coverage.

“We are always interested in content that will resonate with our local audience,” Tait said. “We certainly believe the news produced by ASU students at Cronkite News will enhance the customer viewing experience.”

Cronkite News headlines are currently being displayed as a pilot project at five MVD locations on more than a dozen new monitors. The locations include Apache Junction, Scottsdale, Sierra Vista, Tucson and west Phoenix. ADOT projects to expand the new program to 30 statewide locations with a total of 56 screens assuming a successful pilot program as defined by cost effectiveness and positive response by the public.

The efforts to transmit the local news headlines to ADOT were led by Mike Reilley, director of the Cronkite News digital production team. Under Reilley’s guidance, students serve as Web producers and multimedia specialists for Cronkite News.

Reilley said the real-time headlines displayed at MVD locations include the top stories from the Cronkite News website on business, sustainability, border, consumer, education and legal issues, among other topics. He said the news crawl also spotlights the Cronkite News website address and Twitter handle so people waiting can access more information on their mobile devices.

“Hundreds of thousands of people move through ADOT’s MVD locations per year,” Reilley said. “The new monitors with the Cronkite News crawl allows Arizonans to stay informed on the latest news from across the state.”

Cronkite News is the news division of Arizona PBS. It features a nightly television news broadcast, digital reporting bureaus in Phoenix, Washington and Los Angeles, a business reporting bureau, an entrepreneurial digital innovation lab, a digital production bureau and a newsgathering and civic journalism bureau.

The Arizona Department of Transportation is a multimodal transportation agency serving one of the fastest-growing areas of the country. ADOT is responsible for planning, building and operating a complex highway system in addition to building and maintaining bridges and the Grand Canyon Airport. A major component of the organization is the Motor Vehicle Division, which provides title, registration and driver-license services to the general public throughout the state of Arizona.