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Des Georges named director of PR and Marketing of ASU's West campus


June 19, 2006

Arizona State University named Steve Des Georges to the post of director of public relations and marketing. The former vice president of marketing and sales for the Maricopa County Sports Commission, Des Georges will manage public relations, marketing and advertising activities for ASU’s West campus.

"Steve’s insight, leadership and strong background in marketing and media relations experience will add tremendous strength as ASU’s West campus continues to expand its academic programs,” said Carol Poore, vice provost of Public Affairs of ASU’s West campus. “His experience positions ASU’s West campus and its four colleges for opportunities to be featured locally, regionally and nationally.”

Des Georges came to the Valley in 1982 as the communications director for United States Football League's Arizona Wranglers after a seven-year association with the San Jose (Calif.) Earthquakes of the North American Soccer League.

He joined the executive staff at Phoenix International Raceway in 1985 as public relations director and was promoted to vice president of corporate development and communications in 1994. During his tenure at the racetrack, Des Georges was a member of a management team that spurred growth from less than 11,000 reserved seats in 1982 to more than 70,000 in 1998.

Prior to joining the Sports Commission, the San Francisco Bay area native served as vice president of marketing and public relations for the Barrett-Jackson Classic Car Auction in Scottsdale.

During his six-year tenure at the Sports Commission, Des Georges was responsible for building the non-profit organization’s partnership base and also introduced a number of fund-raising projects and programs that allowed the organization a greater ability to compete for sporting events.

"This is a tremendous opportunity to be a part of something very special and groundbreaking," said Des Georges, who graduated with honors from the School of Journalism at the University of California at Berkeley, in 1974. "The opportunities for growth are absolutely unlimited. I'm looking forward to meeting the campus community and working with staff to develop programs that will continue to bring greater exposure to ASU’s West campus and promote and spotlight the many contributions it makes to the quality of life in this community."