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Cronkite School presents journalism entrepreneurship institute

January 03, 2012

The Walter Cronkite School of Journalism and Mass Communication at Arizona State University will launch the inaugural Scripps Howard Journalism Entrepreneurship Institute this week, as it welcomes 15 college journalism professors to a five-day seminar on entrepreneurial journalism.

The institute, made possible with the generous support of the Scripps Howard Foundation, will immerse participants in the concepts and practices of entrepreneurship. The seminar, taking place at the Cronkite School’s state-of-the-art facility in downtown Phoenix, is led by Dan Gillmor, director of the Cronkite School’s Knight Center for Digital Media Entrepreneurship, author of “Mediactive” and an internationally known speaker and thinker on new media and entrepreneurship.

Gillmor said an understanding of entrepreneurship is vital to success in the media industry.

“Journalism graduates are entering a diverse and quickly evolving marketplace,” he said. “They need to understand and appreciate the startup culture – ambiguity, rapid response, creativity and innovation and ownership of processes and outcomes. They may not end up starting their own enterprises, but they will find these skills valuable even in large companies that are adapting to new conditions.”

Other presenters include Richard Gingras, head of news products for Google; Jeff Jarvis, director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York; Mike McCue, CEO of Flipboard; Retha Hill, director of Cronkite’s New Media Innovation lab; and Andrew Leckey, Cronkite’s Reynolds Endowed Chair in Business Journalism and president of the Reynolds National Center for Business Journalism.

The 15 fellows, who were selected in a competitive process, come from journalism and communication schools across the country. The institute is designed to empower them to teach media entrepreneurship classes at their home institutions, which pledged to introduce journalism entrepreneurship courses within the next year.

The Cronkite School is one of the country’s pre-eminent journalism schools, preparing students for careers as multimedia journalists and communications professionals. The Scripps Howard Foundation is the philanthropic arm of the E.W. Scripps Co., a media enterprise with interests in national cable networks, newspaper publishing, broadcast television stations, electronic commerce, interactive media and licensing and syndication.

The 2012 Scripps Howard Entrepreneurship Institute Fellows are:

Rosental Alves, Knight Chair in International Journalism and UNESCO Chair in Communication, University of Texas;

Lee Banville, assistant professor of journalism, University of Montana;

Jake Batsell, assistant professor of journalism, Southern Methodist University;

Battinto L. Batts Jr., assistant professor of journalism and director of the William R. Harvey Leadership Institute, Hampton University;

Michelle Ferrier, associate professor of communications, Elon University;

Pam Fine, Knight Chair for News, Leadership and Community, University of Kansas;

Craig M. Freeman, associate professor of mass communication, Louisiana State University;

Derina Holtzhausen, professor and director, School of Media and Strategic Communications, Oklahoma State University;

Lurene Kelley, assistant professor of journalism, University of Memphis;

Kim Kierans, professor of journalism and vice president, University of King’s College;

Carla Kimbrough, associate professor of journalism, University of Nebraska;

Ed Madison, adjunct instructor, University of Oregon;

Maria Marron, professor and chair of journalism, Central Michigan University;

Linda Menck, professional-in-residence, Marquette University; and

Carol Zuegner, associate professor of journalism, Creighton University.