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Broadway series at ASU contributed $55M to local economy last season

September 21, 2012

The 2011-2012 PROGRESSIVE® Broadway Across America – Arizona series at ASU Gammage generated more than $55 million of economic impact for Tempe and the Phoenix metropolitan area.

More than 250,000 patrons visited the Broadway series to see blockbuster hits, such as "West Side Story," "White Christmas," and "Blue Man Group," which is why Tempe remains a top touring market for Broadway shows.

Also, the theater had a record-breaking four-week run of "Wicked" which boosted those impact numbers.

During this economic recovery, residents still attended ASU Gammage, and as a result spent major dollars with surrounding businesses including retailers, restaurants, hotels and more. This figure comes from a recent study by the Broadway League on the impact of touring Broadway.
“In a recovering economy these numbers are impactful, and residents are still looking to be entertained while creating memories with their families and friends. Broadway is a perfect way to do this,” says Colleen Jennings-Roggensack, executive director of ASU Gammage.
Season subscriptions and single tickets for the ASU Gammage 2012-2013 PROGRESSIVE® Broadway Across America – Arizona series are now on sale.

Season subscribers are assured priority seating – the same great seats for every show and priority ticket offers for special Broadway engagements, and exclusive subscriber discounts that can save as much as 30 percent off the cost of buying individual tickets. Additional benefits include ticket exchange privileges and lost ticket insurance.

The full series includes:

• "Anything Goes" – Nov. 13-18

• "The Addams Family" – Dec. 11-16

• "Peter Pan" – Jan. 8-13, 2013

• "War Horse" – Feb. 5-10, 2013

• "Memphis" – March 5-10, 2013

• "Flashdance" – April 30-May 5, 2013

• "Sister Act" – June 25-30, 2013
The 2012-2013 Broadway Across America – Arizona special engagements include:

• "Les Miserable" – Sept. 11-16

• Disney’s "Beauty and the Beast" – April 9-14, 2013