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ASU welcomes Dallas Cowboys' Greg McElroy

May 12, 2014

Arizona State University has welcomed a new Sun Devil: Greg McElroy.

McElroy will serve as associate vice president and chief business development officer for Sun Devil Athletics, announced Ray Anderson, vice president for university athletics, May 12.

Having recently served as senior vice president for sales and marketing for the Dallas Cowboys, McElroy is charged with growing revenue for Sun Devil Athletics and Sun Devil Stadium through strategic development and identifying new and innovative revenue streams. Additionally, he will collaborate with Dan Dillon, the university's chief marketing officer, on a unified ASU brand.

"Greg's tenure with the Dallas Cowboys as a key member of their stadium development, sales, marketing, sponsorship, and naming rights efforts make him uniquely qualified to provide tremendous value to ASU at this exciting time in our march to excellence," Anderson said.

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