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ASU 'Sparky' license plate sales hit 17,000 milestone

Medallion Students and Sparky Plate

Sales of the ASU "Sparky" license plate support the Medallion Scholarship program, the Alumni Association’s signature scholarship initiative. Medallion Scholars, who must be Arizona residents, receive four-year, renewable scholarships of $3,000 annually and participate in mentoring and volunteering.
Photo by: ASU Alumni Association

June 10, 2015

Arizona State University’s “Sparky” license plate has become a must-have item for an increasing number of Sun Devils on the go, with the program’s total plate count breaking the 17,000 mark for the first time.

According to information from the Arizona Motor Vehicle Division, there were 17,073 Sparky license plates on the road as of May 30.

The license plate program provides funding for the Medallion Scholars, a scholarship administered by the ASU Alumni Association. The Medallion Scholarship gives financial support to ASU students who are Arizona residents, as well as opportunities to foster their personal development and leadership skills through various activities. For every Sparky license plate purchased, $17 of the $25 fee goes directly to the scholarship fund. More than 100 ASU students currently are part of the Medallion program.

Plate sales have seen solid growth since the plate received a design makeover in 2010. The current license plate features a bold look with Sparky the Sun Devil on an all-gold background. It can be customized with as many as six characters on the plate.

Christine Wilkinson, president of the ASU Alumni Association, said the steadily rising license plate sales demonstrate that Sun Devils love having a visible way to show off their alma mater pride.

“We’re pleased that our graduates and our fans appreciate ASU’s contributions to the community and want to share their Sun Devil pride wherever they drive,” she said. “We encourage all friends of the university to purchase a license plate and support this wonderful scholarship program that benefits ASU students who graduated from Arizona high schools.”

For more information about the Sparky license plate program, visit To learn more about the Medallion Scholarship program, visit