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Alumni Association brings home 9 awards for writing, marketing, design


October 19, 2010

The ASU Alumni Association was honored with nine awards in the 22nd annual APEX Awards for Publication Excellence competition. The contest recognizes those who produce outstanding graphic design and editorial content and who demonstrate success in their communications programs.

Robert Cao-Ba, art director at the Alumni Association, received a Grand Award in the design and illustration category for his work on “Growing Smarter,” an article about the opening of an honors campus for Barrett, the Honors College at ASU on the university’s Tempe campus. The article was featured in the December 2009 edition of ASU Magazine. The Alumni Association also was honored with five Award of Excellence certificates, in the following categories:

• Illustration & Typography, for membership campaign materials for the association’s Arizona State Young Alumni (ASYA) program;
• Marketing Electronic & Video Publications, for e-mails sent to ASYA participants;
• Special Purpose Electronic & Video Publications, for video messages sent to the ASU Action Network online community;
• One-of-a-Kind Marketing Publications, for a membership campaign for the Senior Year Experience program; and
• Magazine & Journal Design & Layout, for ASU Magazine’s May 2009 issue.

Liz Massey, managing editor of ASU Magazine, was recognized for her editing with an award for Magazine & Journal Writing for the December 2009 issue. A feature article that Massey edited for the September 2009 issue, “Sustaining Change,” received an award in the Feature Writing category. The story was written by freelance writer Lee Gimpel.

Alissa Pierson, associate executive director for alumni programs and constituent group relations, received an award in the Special Purpose Electronic & Video Publications category for her role as executive producer of the association’s Founders’ Day 2010 Award Winner videos.

The 2010 APEX Awards program boasted more than 3,500 entries. Massey, Cao-Ba and Pierson were among 1,132 winners in the 11 major categories acknowledged for their achievements in professional communication; Cao-ba’s Grand Award was one of only 100 given as a apart of this year’s contest.