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Advertising panel: How to get your message through the clutter


September 30, 2010

The American Advertising Federation Metro Phoenix Chapter (AAFMP) is kicking off the fall season with a special agency edition of its monthly professional development lunch from 11:30 a.m. to 1 p.m., Oct. 7, at the Sheraton Phoenix Downtown.

A panel of six local agency principals, moderated by ASU’s Nancy Stephens, associate professor of marketing in the W. P. Carey School of Business, will address how marketing communications firms are surviving in today’s economy, the new challenges and changing dynamics of advertising, the impact of social media and how agencies are adapting for post-recession growth. 
 

The panel is titled “Big Fish, Small Pond. Don’t Drown” and consists of some of the Valley’s most experienced industry leaders and agency innovators over the last 30 years: Jos Anshell, Park Howell, Bill Lavidge, Carrie Martz, Tim Riester and Dan Santy. The executives will help answer questions such as: How do you develop advertising campaigns and client strategies that can break through the clutter of overwhelming messages? What do Phoenix agencies need to do to garner more national recognition as an advertising hub?     

 
“The landscape for Valley agencies of all sizes has undergone dramatic changes during the last two years, and the principals of these firms continue to assess how they can better run their business and service their clients as customer preferences for information continue to change,” said Pamela Loughman, president of AAFMP. “Our membership looks forward to hearing some of the latest insights and experiences from the distinguished panel, and we welcome prospective new members to attend to experience more learning and networking opportunities that characterize our organization.”
 

Advance registration is $35 for members and $45 for non-members by Oct. 5. The fee is $10 more at the door. Advance register here www.aafmetrophoenix.com