Barrett, The Honors College alumna named Yenching Scholar, will study at Peking University
Scholarship supports research on media, society and cross-cultural storytelling
ASU alumna Boi Ngoc Thai will join the Yenching Academy of Peking University this fall to earn a master’s degree studying media, culture and society as a fully funded Yenching Scholar.
Boi Ngoc Thai has always believed in the power of stories to connect people across cultures. Now, the ASU Barrett, The Honors College alumna has been selected for the prestigious Yenching Academy of Peking University, earning a fully funded scholarship to pursue a Master of China Studies this fall.
The Yenching Academy accepts just 2.7 percent of applicants.
“When I received the admission decision email, I was incredibly grateful and excited,” Thai said. “I presented my most authentic self throughout the process, sharing my passion for global communications and the cultural lens I bring to storytelling, so being selected felt like a true affirmation of my interests and path.”
Thai earned a bachelor’s degree in journalism and mass communication with a public relations concentration from the Walter Cronkite School of Journalism and Mass Communication and a minor in business from the W. P. Carey School of Business. She is the second ASU student in as many years to be named a Yenching Scholar.
At Peking University, Thai will focus on the Law and Society track, exploring how digital platforms shape public conversations and reflect social values.
“I plan to explore how online public discourse mirrors and influences cultural shifts,” she said. “Specifically, I want to understand how these conversations shape and reflect ideas around gender and society.”
Thai credits her time at ASU for giving her the foundation and confidence to take on this challenge.
“ASU has given me a well-rounded education and helped me grow in so many ways, intellectually, professionally and personally.”
Kyle Mox, associate dean for national scholarships and director of the Lorraine W. Frank Office of National Scholarships Advisement, praised her accomplishment.
“Boi exemplifies the global vision and interdisciplinary excellence that the Yenching Academy seeks,” Mox said. “She represents the very best of ASU: ambitious, globally minded and deeply committed to using her skills to foster mutual understanding.”
After earning her master’s degree, Thai hopes to work at the intersection of global communication, media, law and advocacy to help tell stories that amplify underrepresented voices and build cross-cultural understanding.
ASU students and recent graduates interested in applying to the Yenching Academy are encouraged to contact ONSA for guidance. Applicants must hold a bachelor’s degree and be under 26 at matriculation. For details, visit onsa.asu.edu or email [email protected].