ASU fashion students find success working with luxury brands
ASU FIDM students (from left) Bryce Propst, Kyndahl Williams and Julie Anstadt-Hernandez. Photo courtesy of EdPlus/Outreach Hub/TrueStory Films
Bryce Propst got his first taste of the fashion industry at the age of 14 when he began modeling and working at fashion shows as a way to explore “as many corners of the industry as possible.”
“After immediately falling in love with design, I spent the next few years convincing my parents to allow me to attend fashion school,” he said.
Propst didn’t come to ASU with a long resume in fashion, but ASU FIDM’s emphasis on new ideas, creativity and potential — rather than a conventional portfolio — gave him the opportunity to dive in. As he moved through the program’s wide range of courses and hands-on experiences, he discovered where he wanted to make his mark. Now, he’s finding success in the world of luxury fashion.
Propst was recently handpicked to join the LVMH Student Ambassador Scholarship Program, which aims to enrich the educational journey of students and inspire the next generation of professionals in luxury by providing immersive, real-world experiences.
“This is undoubtedly one of my proudest endeavors within the fashion sector,” Propst said. “Receiving this recognition means the absolute world to me; especially coming from a group that is widely considered to be the pinnacle of luxury.”
As an ambassador, he will showcase the LVMH Group to aspiring professionals, host active on-campus engagements, participate in strategic social media initiatives, and share his experience, insights and passion for luxury. He will also receive a one-year scholarship award of $5,000 for the academic year.
Propst is not the only ASU FIDM student who is finding success with luxury brands. Julie Anstadt-Hernandez, who graduated from ASU FIDM in the spring, recently accepted an internship with the Spanish luxury brand LOEWE, a subsidiary of LVMH.
“There’s so much I’m excited about — being in a new country, and one where I speak the language, learning from a luxury fashion house as iconic as LOEWE and getting to do what I love with visual merchandising,” Anstadt-Hernandez said. “In my opinion, LOEWE represents the pinnacle of brand direction and storytelling. This internship will give me a foundation to either continue my career with LOEWE or explore other opportunities within the LVMH family.”
Anstadt-Hernandez will be doing a visual merchandising internship with LOEWE where she will be focusing on “store design and visual presentation, working on product merchandising, visual storytelling and the logistics that bring everything together behind the scenes.”
The tools and support for success in the global fashion industry
From the education, guidance and support they received from expert faculty, to the opportunities presented to them as fashion students at ASU, both Anstadt-Hernandez and Propst said ASU FIDM helped prepare them for work in the world of luxury fashion.
For Anstadt-Hernandez, who always wanted to attend legacy FIDM as a high school student in California, attending ASU FIDM was a full circle moment.
“Shortly after high school graduation, my family relocated to Phoenix, so I put that dream on hold,” she said. “I started at Mesa Community College and later transferred to ASU in 2020, majoring in fashion studies.”
Then, in 2023, when the ASU fashion program expanded to Los Angeles becoming ASU FIDM, she was able to graduate from ASU FIDM with her BA.
“The professors at ASU FIDM truly prepared me to take on an opportunity like this,” she said. “Dr. Danielle Testa, Jennifer Boonlorn and Naomi Ellis, just to name a few, are all industry professionals who showed me what’s possible in the fashion world. They inspired me to approach my career with confidence and to pursue any direction I set my mind to.”
Propst said attending ASU FIDM provided the structure and development that laid the foundation for everything he is doing, including launching his fashion line, Maregano Muscarello, and finding success documenting his work with more than 237,000 supporters across social platforms and over 60 million views in 2025.
“Many will argue that you don’t need fashion school in order to find success within the industry, but I strongly believe that if you have the means to do so, it can only boost your chances,” said Propst, who started ASU FIDM as a Phoenix-based student studying at Fusion on First before moving to the school’s Los Angeles location in the LA Fashion District.
Propst said he will always have “immense gratitude” for how the school has supported his journey and contributed to his success.
“Around two years ago from now, I started this journey with nothing. No experience at all,” Propst said. “This opportunity has been a reminder to both me as well as my audience to not ever let anyone tell you that you can’t do it or that you are dreaming too big. I’ve learned that it’ll always sound crazy until it works.”
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