Remembering Robert Shuter, ASU research professor

May 13, 2021

Robert Shuter, an intercultural communication scholar at Arizona State University's Hugh Downs School of Human Communication and professor emeritus at the Diederich College of Communication at Marquette University died May 4, in Chicago, after a two-and-a-half-year struggle with brain cancer. He was 74.

He served as a visiting professor at ASU in spring semester 2014 and as a research professor during spring semesters 2015 through 2018. Robert Shuter Research Professor Robert Shuter. Download Full Image

Hugh Downs School Professor Pauline Cheong was instrumental in bringing Shuter to ASU and was involved with his Center for Intercultural New Media Research.

“Bob Shuter will be remembered fondly as a pioneer in the field of new media and intercultural communication,” Cheong said.

“He was a leader of many forums and publications, inspiring faculty and students in the school and abroad, to research the cultural implications of our latest digital and social media. He championed the importance of cultural context and values in shaping technological adoptions and innovations, as well as digital distractions! His wit, his energy and generosity of spirit are dearly missed.”

ASU Professor Benjamin Broome, also an intercultural communication scholar, remembers Shuter as a close colleague and friend. 

“He was a major influence in the development of the field of intercultural communication," Broome said. "He was always challenging us and pushing the envelope. We will miss him greatly.”

Born in 1946 in New York, Shuter received a Bachelor of Science degree in communication from Loyola University Chicago in 1969. He earned his master's and doctoral degrees in communication from Northwestern University in 1971 and 1973. After completing his doctorate, he began his long professorial career at Marquette University. 

Shuter taught at the Diederich College of Communication at Marquette University for 41 years. He became chairperson of the Department of Communication Studies after just one year, a position he held for a total of 29 years between 1974 and 1980 and again between 1987 and 2010. He helped bolster the department's reputation in several ways, including recruiting outstanding scholars, improving the curriculum and expanding the graduate program. 

His Marquette colleague Lynn Turner credits him for “the very existence of the communication studies program.” 

Shuter also taught a wide variety of highly popular courses at Marquette which, according to Steve Goldzwig, “challenged his students to learn deeply,” as well as improve “their understanding, empathy and care for others.” 

Several faculty members in the Hugh Downs School have fond remembrances of Shuter:

Rob was a well-known intercultural communication scholar who had a great sense of humor. I have wholeheartedly enjoyed our conversations about intercultural communication and global issues. He was welcoming different points of view, willing to learn about different points of view, and showing respect to diverse cultural values and practices. He will be greatly missed. My prayers and condolences go to his family. — Associate Professor YoungJu Shin

Bob was such a generous, caring colleague. He was a blessing in so many of our lives. He gave generously of his time and knowledge, sharing his expertise and human kindness graciously. He is a model of the teacher/mentor/colleague. I’m so glad that I had the opportunity to work with him for the last six or seven years of his professional life. And Bob was a dear and caring friend. — Professor Linda C. Lederman

I so appreciated him — both as an important intercultural scholar and mentor and as a good friend. I know our grad students appreciated his courses and his mentoring and he was such an active contributor to the school — even as a part-time member. He will be so missed. — Professor Emeritus Judith Martin

I vividly remember when Dr. Shuter guest lectured for our PhD intercultural communication class. His overview of the field of intercultural communication was extensive, yet the most memorable part of our time together was his passion for teaching and researching culture and communication. His effort to evolve and ask new questions was inspiring for an aspiring scholar. — Faculty Associate Robert Razzante

What I remember most about Rob is his laser focus. Whenever I talked with him, no matter the topic, it always seemed like I was the most important person in the world. He would listen deeply and make suggestions that were compelling and important. I miss him greatly. — Professor and Interim Director Paul Mongeau

I remember Rob fondly as the spring awaited his arrival to the desert of Phoenix, Arizona, in early spring semesters and his departure back to the Midwest just as summer was heating up in the desert! We became acquainted with topics of intercultural communication and music. Rob was an avid jazz buff who loved the sultry sounds and mixed genres of jazz, blues and R&B, demonstrated in the bands of Wynton Marsalis and Marcus Miller, and duets of Renee Fleming and Kurt Elling. We had planned to attend a jazz concert with our spouses at the MIM, the Musical Instrument Museum in Scottsdale. We spoke of the history of jazz, the beauty of vocal acumen and the impact of such music on the country and the world. We spoke of my visit to Israel and of the cultural heritage of Ethiopian Jews in navigating the rhetorical dynamics of race, culture and discrimination. Rob was always there to lend a gentle word, as when my mother passed away — he shared stories to soothe my soul. I won’t soon forget his distinctive voice in the hallways of Stauffer Hall when he’d salute me with, “There she is! Hey, Olga! How’s it going today?” I’ve missed that voice for a while now. But I won’t forget the smile, the warmth, the laughter and the good conversation that remain in my memories of Rob. Peace, be still, Rob. As is said in the African American spiritual tradition: See you in that ‘Great Gettin’ Up’ morning. — Professor Olga Idriss Davis 

To read more about Shuter’s career, visit his Wikipedia page.

Manager, Marketing and Communication, Hugh Downs School of Human Communication


Honors grad combines love of math with economics

May 14, 2021

Editor's note: This story is part of a series of profiles of notable spring 2021 graduates.

When Oliver Risch moved from Portland, Oregon, to attend ASU’s Barrett, The Honors College, it took him some time to decide what he wanted to study. Although he had always enjoyed math, he discovered in college that he was interested in economics and public policy. After first majoring in political science, then economics with The College of Liberal Arts and Sciences, then economics in the W. P. Carey School of Business, Risch decided that majoring in mathematics and minoring in economics would allow him to pursue his wide range of interests while developing the skills he would need to start a career in economics. Oliver Risch Oliver Risch is spending his senior year studying abroad at the London School of Economics. Download Full Image

He met with Dieter Armbruster, professor of mathematics and associate director for graduate programs in the School of Mathematical and Statistical Sciences, who had worked with other Barrett honors students on analyzing NBA games as networks and using network theory and statistics to characterize the style of play of different NBA teams. For his honors project, Risch suggested that they could use machine learning ideas to predict the odds for winning in NBA games. The two discussed the idea but determined it was a much too ambitious goal and settled on a simpler task of predicting free throw efficiency.

“We discussed the possible influences for such predictions and did some simple statistical approaches that suggested that fatigue might play a role,” said Armbruster.

Armbruster suggested they add Associate Professor of Statistics P. Richard Hahn, as co-chair of the honors project, who could work with Risch on the computational and analytical details of some machine learning approaches to solve this problem. 

Hahn is interested in applications of machine learning to data generated by humans, which might be accounting data, or game play data, or social media data, and sports definitely fall into this category. He is also a big NBA fan, which made him a good fit for the project. Risch put together an interesting data set and the three of them talked about it and had fun trying out some different approaches.

“Sometimes there are patterns in data you do not expect,” said Hahn. “Modern data analysis algorithms are very flexible and can ‘discover’ patterns that a human might not know to look for. So we were interested in looking at the free throw data with that kind of open mind.”

They utilized two different supervised machine learning algorithms to estimate the effect of fatigue on free throw efficiency. They hypothesized two effects: a positive, short-term effect of playing in the game – the benefit of warming up; and a negative, long-term effect – the cost of fatigue. Their results showed that across the NBA, the former is present, and the latter is not.

Since they were predicting a binary outcome of making or missing free throw attempts, they used two classification models to analyze the data: logistic regression and XBART (accelerated Bayesian additive regression trees).

Logistic regression is a fairly straightforward model and estimates linear relationships between independent variables and the dependent variable.

XBART was developed by Hahn a couple of years ago and is more complicated. It is a tree ensemble. Classification trees work by splitting the data into partitions based upon similar characteristics and making predictions of new data based upon the outcomes of data in the same partition. A tree ensemble aggregates the estimates of a number of classification trees for more accurate predictions.

They used play-by-play data obtained from, an online data-science website, and cross-referenced it with aggregated data from This allowed them to obtain precise measures of how many minutes players had played in the game at the time of their free throw attempt for every game in the 2017, 2018 and 2019 NBA seasons — roughly 1.5 million rows of data, in total.

“At least since Michael Lewis's book ‘Moneyball’ came out nearly 20 years ago, analytics has been a big deal in professional sports,” said Hahn. “These days professional sports organizations have dedicated data science teams that inform recruiting, training, marketing — all aspects of the operation.”

Risch chose to come to ASU for two reasons: He was offered a full-tuition scholarship as a National Merit Scholar, and he thought Barrett was a really special program that offered many unique opportunities.

Since he started ASU as a political science major (and mathematics minor), he worked for a brief time writing about important issues for the State Press. He later did a financial internship with the 2018 David Garcia for Governor of Arizona campaign. During the summer of 2019, he assisted in evaluating acquisitions at search fund Hillandale Capital.

Risch also worked as a tutor, then later as executive director for RISE (Refugee Integration, Stability, and Education). RISE is both a student organization and an affiliate program of the nonprofit American Muslim Women’s Association of Arizona (AMWA), and works throughout the greater Phoenix area to help refugee youth achieve academic and personal success through tutoring and mentorship. Refugee children who move to the U.S. often fall behind in school due to linguistic and socioeconomic barriers, and RISE seeks to change that.

“I learned a lot from our amazing students, and working with them every week broadened my perspective, and was most certainly the highlight of my time at ASU,” said Risch.

Although the COVID-19 pandemic was spreading throughout the world, Risch decided to study abroad during his final year of college at the London School of Economics (LSE). When he arrived in September, cases in the U.K. were quite low but beginning to rise. Even though everyone tried to meet new people in a safe manner, it was challenging given the nature of student accommodations. During the fall semester there was an outbreak, and at one point nearly 75% of the students in his dorm were self-isolating from a positive test or exposure to someone with a positive test. Risch ended up contracting it but fortunately he had relatively mild symptoms.

LSE was operating with a hybrid model in the fall, with lectures online and seminars in person with face coverings and social distancing. Then around the winter holidays, cases rose quickly, forcing the school to convert all classes and lecture to fully online for spring. He was fortunate to still be able to meet new people and make friends through the LSE General Course programme and through his dorm. Risch will be in London studying for a few more weeks and taking his final exams.

“LSE is a great school academically for the subjects I am studying — economics and mathematics — and my scholarship covered my tuition abroad for the year,” he said. “While it has been an unusual year with everything going on, I have still been able to have an amazing time at LSE, meeting some incredible people, and exploring London and the U.K.”

This month Risch graduates with a Bachelor of Science degree in mathematics and a minor in economics from The College of Liberal Arts and Sciences.

“Economics and mathematics are a natural combination if you are interested in the world of business and human behavior, as economics is the most quantitative branch of the social sciences,” said Hahn. “I'm not an impartial judge, because my own undergraduate degree is in economics. Personally, I was drawn to economics' focus on practical decision-making. For me, data science is all about using mathematical tools to understand data in the service of guiding practical decisions — that kind of mentality is more common in economics than in pure mathematics, say.”

This summer Risch will begin a two-year research assistant position at the Federal Reserve Board of Governors in Washington, D.C. He will be working in the Financial Stability Assessment section, which focuses on studying threats to the stability of the financial system and contributes to some of the policy work that informs monetary policy decisions of the board and the Federal Open Market Committee.

“Oliver showed great initiative and was very well advised by going for a year to the London School of Economics, which is arguably one of the top schools in economics worldwide,” said Armbruster. “In addition to his academic achievements, he will have very practical experience through his research assistantship at the Federal Reserve.” 

Risch is unsure of his plans after that, but is considering graduate school in economics or finance.

“I expect him to get fabulous offers once he applies for PhD programs,” said Armbruster.

We caught up with Risch from "across the pond," to ask him more about his journey as a Sun Devil.

Question: What do you like most about mathematics?

Answer: I like how applicable the field is. It seems like mathematics can be applied to and provides insight into a huge variety of other academic fields, and understanding mathematics helps you to understand a broad array of seemingly unrelated topics.

Q: Which professor taught you the most important lesson while at ASU?

A: I have had some amazing professors at ASU. One whom I learned a ton from was Dr. Alexander Hill in the economics department. It is hard to pinpoint a single lesson — every lecture and office hours chat I was constantly learning. Perhaps the biggest lesson I learned was the value of asking questions — while it can be intimidating at first, I quickly found that it was incredibly worthwhile to ask about anything I was unsure of from class or wanted to learn more about.

Q: What is the best piece of advice you would give to those still in school?

A: It may be cliché and preachy, but go to office hours. Professors can seem a little distant or hard to relate to sometimes, but they are professors because they enjoy teaching, and 90% of the time they hold office hours, nobody goes. It is super helpful not only to ask questions about content from class, but get to know them and hear about their experiences. You never know who will be in need of a research assistant or make an important introduction, too!

Q: What was your favorite spot on campus, whether for studying, meeting friends or just thinking about life?

A: Tough to choose one, but probably the secret garden. Lots of shade for a hot Arizona day.

Q: What do you like to do in your spare time for fun?

A:  I enjoy playing pickup basketball, hanging out with friends, and exploring the outdoors!

Q: What do you think is most misunderstood about math by the general public?

A: Again, very cliché, but I really think that the reason most people dislike math is because they didn’t have great teachers growing up. Everybody learns differently, and I think the reason many people struggle with higher-level math is because their optimal learning method is different from the cookie-cutter model of instruction in most schools.

Q: If someone gave you $40 million to solve one problem on our planet, what would you tackle?

A: There are a ton of issues worth tackling, but probably the most important one right now is climate change. We need to fundamentally shift how we interact with the environment if we want to survive for the long run. 

Rhonda Olson

Manager of Marketing and Communication, School of Mathematical and Statistical Sciences