Ticket discount implemented for Desert Classic at U.S. Airways Center


In response to the nation's economy and in honor of the holiday season, organizers are reducing ticket prices by 20 percent for one week only to the Desert Classic, scheduled for Dec. 14 at U.S. Airways Center. The one-day doubleheader features No. 14 Arizona State vs. IUPUI at 1:15 p.m. followed by Arizona vs. No. 8 Gonzaga at 4 p.m.

"Given the state of our economy, we felt it was proper to offer a special incentive to the great basketball fans in Phoenix to welcome college basketball back to the U.S. Airways Center," said event organizer Brooks Downing of BEST Collegiate. "Sporting events across the nation at all levels are re-evaluating their respective ticket price points due to decreased spending by consumers. We have the best college basketball doubleheader in the sport this year, and we want to make every effort to ensure that fans are present and cheering on their respective teams."

The "Pack the House" promotion begins at 8 a.m. Monday, Dec. 1 and continues through 6 p.m. next Sunday, Dec. 7. Tickets, now discounted to as low as $20, can be purchased at all Ticketmaster locations, www.Ticketmaster.com, by calling 480.784.4444 or the U.S. Airways Center box office.

Three potential All-Americans will be in action as part of the doubleheader - Arizona State's James Harden, Arizona's Chase Budinger and Gonzaga's Austin Daye. Complete event information can be found on www.experienceBEST.com.