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Sun Devil Will Curran heads to global entrepreneurship competition

October 24, 2012

“It’s all about balance and momentum,” said Will Curran, founder of Endless Entertainment and student in the School of Letters and Sciences at Arizona State University.

As someone who owns one of the most profitable event companies in Arizona at the age of 23, balance is essential when trying to juggle the demands that come with success at a young age. 

Recently, Curran was named one of six finalists in the Global Entrepreneurship Student Awards (GESA) semi-finals that will take place in Seattle, Wash. GESA is one of the most prestigious competitions for student entrepreneurs in the country.

The GSEA Global Finals will take place in New York in November, with the winner set to receive $10,000 in cash, the opportunity to engage world-class entrepreneurs, PR services, web design services and much more.  

“Any resources we can put toward Endless Entertainment will help us grow. I’m looking forward to possibly winning,” Curran said.

Last year Curran took second place in the competition, while fellow ASU student Zach Hamilton went on to win for his company DevilWash.

Adding to his long list of accomplishments, Curran was also named to the Arizona Republic’s list of 35 Entrepreneurs under 35 (Nov. 2012) for the second consecutive year. He says the honor is special to him because it reaffirms the growing success of Endless Entertainment.

This year the company underwent a rebranding in which they changed their name from Arizona Pro DJs to Endless Entertainment to be more inclusive of states outside of Arizona. The response has been extremely positive. Endless is already being booked for large-scale concerts in places such as Texas.

Curran is also setting his sights on creating a signature company event. He says he would like to put on a music festival such similar to Coachella. In two years, the Sun Devil says he would like for Endless Entertainment to be producing at least a million dollars in revenue with the help of the concert.

And when he isn’t in the office, Curran says he is constantly trying to balance school and his family.

“A work and life balance is very hard as an entrepreneur. I’m not saying you have to dedicate your life to business, but you have to be ready to make sacrifices. For me, family is really important so I really want to be there,” he said.

For more information about GESA, please visit To learn more about Endless Entertainment, visit