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Sun Devil fans score AT&T integrated wireless program


October 29, 2008

Want a game-day reminder or a news update from your favorite team? AT&T Inc. and Arizona State University Athletics today announced the launch of an integrated wireless and texting program to keep Sun Devil fans further connected to their favorite ASU sports teams whether they're at the game or on the go.

Fans can now text Devils to 72645 to receive text alerts with game day reminders and the latest team statistics, updates and news for Sun Devil football, basketball, soccer, volleyball, baseball, softball and several other sports. The alerts will also direct consumers to a Devils-specific portal where they can find information and content from their favorite team. Standard text message rates apply.

During football season, fans will be able to test their Sun Devil knowledge and wirelessly participate in polls and compete for a chance to win football tickets. Fans can win by participating in the program and opting in to receive text alerts.

"This is a great opportunity for Sun Devil fans to stay in touch with their team with breaking news and score updates," said Garrick Dorn, General Manager of Sun Devil Sports Marketing. "This wireless program allows us to connect with our fans in new and unique ways - whether they are at our venues or a remote vacation site."

"We're thrilled to give Sun Devil fans more ways to stay connected to their favorite team," said Tim McGhee, Director, AT&T Corporate Sponsorships. "This is a great way to showcase AT&T mobile technology and our support for ASU Athletics."

Arizona State University is one of 22 collegiate athletic programs nationwide to participate in AT&T's integrated wireless and texting program, which is one the largest wireless collegiate programs of its kind. It's also one of the first wireless programs to enable collegiate sports teams to use texting to deliver in-game activities, news alerts and content to wireless handsets, enhancing the fan experience and allowing teams to connect more effectively with their fans across the country.

The integrated wireless and texting program is an important part of AT&T's mission to connect people with their world, everywhere they live and work, and do it better than anyone else.