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Students get opportunity to connect with their inner entrepreneur


July 21, 2010

The GenJuice Tour will make a stop in the Valley on July 25, 2010 at SkySong, the ASU Scottsdale Innovation Center, connecting local young entrepreneurs to the resources and skills they need to succeed – and each other.

A global network of "Generation Y" innovators, GenJuice provides tools, connections and motivation to help them succeed with their entrepreneurial quests. The GenJuice Tour is visiting 13 cities in 40 days and features events geared at student innovators.

GenJuice is actually led by a handful of 20-something entrepreneurs, including co-founder – and Arizona State University alumnus and Phoenix resident – Virgilia Kaur Singh. GenJuice provides the motivation, networking skills and resources young entrepreneurs need to succeed, Singh said.

“GenJuice started because we were sick and tired of young people giving up on their dreams,” Singh said. “They felt they didn’t have the experience, the money or the right contacts to get where they wanted to go.”

The GenJuice Tour began in San Francisco in June and has made stops across the country. It will wrap up in Los Angeles on July 31. Each city stop features “unconferences,” including a keynote speech from a successful local entrepreneur, as well as the opportunity to connect and collaborate during attendee-led discussions.

“At the end of the day, we just want to tell all of the young people around the nation that they already have great ideas and they know enough to make this happen,” Singh said. “The mission is to encourage, mobilize and connect over 1,300 young people across the nation to start projects and companies by connecting them together and equipping these young go-getters with the resources they need to succeed.”

“ASU SkySong is a supportive environment for all entrepreneurial activity, especially as it relates to university students,” said Julia Rosen, ASU associate vice president for Innovation and Entrepreneurship. “Hosting events like the GenJuice Tour allows us to provide a platform for these young entrepreneurs to learn, collaborate and hopefully accelerate their success.”

The Valley GenJuice Tour stop is July 25 from 11 a.m. to 3 pm. Registration to the event is $15 and is available online at www.genjuice.com.

About GenJuice

GenJuice is a global support network for young innovators, game changers, and entrepreneurs with creative project ideas that are both for profit and nonprofit. GenJuice was started in February 2010 by three young people who wanted to find a way to inspire and equip other young people to follow their passions by connecting with more than 1,000 like-minded individuals.

About ASU SkySong

SkySong, the ASU Scottsdale Innovation Center, offers comprehensive business development assistance, as well as a portal to the resources and services of Arizona State University. ASU SkySong supports new technology start-ups with office space, access to business services and continuing training geared toward local innovators and global firms seeking to start operations in the United States.