Pre-game patrol aims to drive fans to Sparky plates
Arizona State University football fans headed into Sun Devil Stadium before home games will be encountering Sparky’s Plate Patrol, a group of ambassadors for the ASU Alumni Association’s Medallion Scholarship Program. Roving squads of current ASU students will reward attendees with ASU-themed license plates and encourage those without such plates to show their support for the university by purchasing an official ASU collegiate license plate, also known as a “Sparky plate.”
Members of Sparky’s Plate Patrol will be surveying parking lots on ASU’s Tempe campus closest to Sun Devil Stadium before football games on Sept. 14, Sept. 28, Oct. 12, Oct. 19, Nov. 16 and Nov. 30. Clad in black T-shirts emblazoned with an ASU collegiate license plate, patrol members will take photographs of ASU-themed license plates and distribute complimentary license-plate-shaped air fresheners to car owners possessing Sparky plates.
Owners of vehicles without Sparky plates will receive information explaining how to purchase one. Sparky license plate photos taken by patrol members while on their rounds will be shared in social media and posted on the Alumni Association’s website.
Sparky’s Plate Patrol members are participants in the Medallion Scholarship Program, which gives students who are Arizona residents financial support and the opportunity to foster their personal development and leadership skills while attending ASU. More than 100 ASU students currently are part of the Medallion program. The ASU collegiate license plate program fuels the Medallion Scholarship Program; for every Sparky plate purchased, $17 of the $25 fee goes directly to the program.
For more information on Sparky’s Plate Patrol and the ASU collegiate license plate program, visit http://www.sparkyplates.com.