Get in the game with Gold Fever

The first game of the 2010 Sun Devil football season is coming up on Sept. 4, and ASU is renewing its spirit and traditions for the home crowd. Students, faculty and staff are about to be exposed again to Gold Fever game day experience.

For Sun Devil fans everywhere wearing gold on Friday is a way to show the world your Sun Devil spirit. For ASU faculty, staff and students, decorating offices and residence halls in school colors and attending Pitchfork Pep Rallies on Thursday at noon during the football season are ways you can experience Sun Devil pride.

The fever pitch will culminate in thousands of gold-clad fans cheering on the Sun Devils on game day, sparking a spirited experience for students, faculty and staff.

Pitchfork Pep Rallies will take place every Thursday at noon at the Memorial Union north stage in Tempe, Taylor Mall at Downtown Phoenix, Student Union south patio at Polytechnic and UCB Delph Courtyard at the West campus.

Sparky’s Pre-Game tailgate for students include free food, live broadcasts, music, body painting and other activities, located on the south lawn of Wells Fargo Arena. Tailgates open four hours prior to kickoff, following a mass Sparky’s Stampede from the Student Recreation Center. Game week traditions at all four campuses will include spirit décor, banners, decorating contests in residence halls, drawings, videos and a Facebook page.

Free Gold Rush shuttles will transport students to and from all home football games for West and Polytechnic campuses, and students from Downtown Phoenix campus will ride the Light Rail as a group, with the Sun Devil fight song playing at each station.

ASU Sun Devils and Sun Devil fans are the heartbeat of the university, showing their spirit all year long. Whether it be by adding their voices to the roar of thousands of fans or taking part in Game Day traditions, Sun Devils are excited to be a part of ASU’s vibrant traditions.

Game day: be there, be loud, wear gold. Be a Sun Devil.