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Design senior spends summer interning at Oscar de la Renta

September 11, 2013

Editor's Note: This story is part of an ongoing series about student excellence at the university. To read more about some of ASU's outstanding students, click here.

Flipping through the glossy pages of fashion magazines, it’s easy to dream about working in the fast-paced industry of runway shows and go-sees. For one Arizona State University student this dream came true, and led to a summer she won’t easily forget.

After going through a phone interview with the company, Alexandra Rojeck says she began losing hope when she didn’t hear anything for a few weeks. Finally, she received an email from De la Renta’s team offering her the internship. With that, it was off to NYC for a summer of hands-on learning from one of the world’s top designers.

“I had a wide range of responsibilities. Everything from coffee runs to working on packaging design for fragrances. It was a well-rounded internship,” she said.

Her other responsibilities included steaming garments for photo shoots, assisting with in-house photo shoots for look books, designing email templates and – her favorite – developing retail spaces. Another perk of the job included previewing collections before they hit the runway – a fashion lover's dream.

“Fashion is exciting because you never get bored. It was cool to see the dresses, but we had to keep everything very hushed,” she said.

For Rojeck, the freedom to work with various departments within the company kept things interesting and fun. She also valued being a part of the entire creative process.

“I enjoyed seeing the process from start to end. It was cool to set up for the photo shoots, help edit the photos and then take direction on how they should be used on the actual packaging,” she said.

As for running into the fashion mogul himself, Rojeck says that she didn’t directly meet De la Renta but saw him from across the room a few times. She did, however, bond with his staff that took the time to mentor her.  

“They gave me really valuable advice. A big thing they stressed was the importance of building relationships and networking. You have to put yourself out there so that you can make connections. These connections can lead you to a job because a person liked your personality and thinks you would make a good addition to their team,” she said.

When she wasn’t in the office, the senior at ASU enjoyed seeing the sights, hanging out with friends who lived nearby and taking in the non-stop activity from the city that never sleeps.

Rojeck plans to make the most of her final year at ASU, but can’t wait to join the workforce full time. She is open to moving back to California upon graduating or securing a job in New York with a high-fashion design team. Either way, the sky is the limit for this fashion-forward Sun Devil.