ASU grads introduce app that wins top prize at Macworld trade show

February 28, 2012

When Rad Wendzich walked into the cavernous San Francisco exhibit hall for the annual Macworld iWorld show in late January, he had high hopes for the product he had shepherded through the development process for his employer, i4software. He was excited, but also very tired. 

For more than year he had worked nights and weekends as project manager on a Video Camera application that allows users to film, preview and edit videos on a mobile device, then add music and titles before sharing the videos on social media sites. It can be used on the iPhone, iPad and iPod touch.  Download Full Image

Then it happened. Among hundreds of new products on display for the iPhone, from companies across the world, the Video Camera was named 2012 Best of Show, one of 10 chosen. People swarmed their booth, anxious to talk to Michael Zaletel, company founder and inventor who is a 2005 ASU graduate, and Wendzich, who graduated in May 2011. 

The product has since been featured in online magazines and TV channels throughout the world. A Mac Observer reporter said it allowed him to “assemble a polished movie containing multiple clips, transitions, music and titles, in under a minute. A decade ago, you could not do anything like this at any price. Now it’s yours for a few bucks.”

WebProNews raved, “Video Camera takes the concept of movie-making as a social experience and turns it into reality. Groups of up to eight shooters can simultaneously record an event from different angles and combine the scenes into a single masterpiece.”

“All the hard work paid off,” says Wendzich, who is 22. “It’s a lot of fun being able to make something and release it to a broad audience, seeing people using it from anywhere in the world.

“We targeted people with no experience in video, letting them make really cool movies quickly. But it’s also for professionals, because you can do some complicated things with it.”

Wendzich is no stranger to hard work, having immigrated from Poland in 2007 with a limited knowledge of English. He joined his father who had come to the United States 10 years earlier, enrolling at Willow Canyon High School in Surprise as a senior. He concentrated on becoming fluent, and graduated with all As. He also was captain of the varsity soccer team.

“I wanted to excel at everything, to get good grades so I could go to college,” he says. “I wasn’t able to get many scholarships, but my dad was supportive, and I brought in income by starting my own website development company, Bright Pattern. I was also on a team, AZ Pro DJs, that won a 2010 Edson Student Entrepreneurship Initiative award.”

Wendzich was a leader on the ASU Polytechnic campus, founding the National Society of Leadership and Success, serving as communications director for Relay for Life and vice president of the Polytechnic Soccer Club. He received a B.S. in graphic information technology and was named the College of Technology and Innovation senior of the year in 2011.

"Rad is one of the most competent project managers I've ever known,” says Zaletel, who started his company 13 years ago. “We could have never done this without his organizational and communication skills."

Wendzich dreams of starting his own technology business one day, bringing more of his own ideas to life. Meanwhile the Video Camera is selling briskly at the App Store, and the company plans to release free updates, including more original music tracks that users can download for their videos.

Wendzich also is engaged to be married in August to Laura Brittain, who will graduate from ASU in May.

To learn more about the product visit

Seeing science with an artist's eye

February 28, 2012

For many, the words “scientific research” call to mind a collection of cartoonish clichés – white lab coats and goggles, microscopes and bubbling beakers. But research isn’t just a set of props and piles of data. It’s a story that starts with a question and journeys to an answer, an ongoing narrative that can be told in a variety of ways.

Heather Bimonte-Nelson, a neuroscientist at Arizona State University, explores the brain and its functions through science and explains her science through art. Armed with spatulas, acrylic paints, inks and a handful of appropriated household tools, she produces intensely detailed paintings that further the story of her research. Heather Bimonte-Nelson painting Download Full Image

“Science is really about convincing people that your hypothesis or theory could be the truth in nature,” says Bimonte-Nelson, an associate professor of psychology. “And if you’re not a good storyteller, people will never believe it. You could have the best theory ever, but if you can’t communicate it effectively so others understand it, it doesn’t count.”

Bimonte-Nelson is the head of the Memory and Aging Laboratory, which focuses on learning, memory and brain changes that occur as we age. Recently, researchers in the lab demonstrated a link between the birth control shot and memory loss in rodents. The scientists juggle multiple projects, mostly related to hormone therapies and the impact they have on brain functions and memory. Bimonte-Nelson's paintings are reflections of her research work, depicting spidery neurons, fading memories and cell death.

While she describes herself as “always crafty,” Bimonte-Nelson only began painting about a year ago, and has since then produced an estimated 40 pieces. Some adorn her office, others she’s given to students and friends. Works in progress and finished pieces dominate her dining room, which serves as her makeshift studio.

A cut above a diagram in the average psychology textbook, the paintings explain the interworking of the mind in intricate and striking detail.

Bimonte-Nelson and her husband Matthew Nelson have two daughters, Hailey, 8, and Brooke, 6. Both girls have a history of epilepsy, and while their conditions are in remission, it’s always at the forefront of Bimonte-Nelson’s mind – and her art.

One painting, simply titled “GABA,” functions as a portrait of her daughters’ seizures, and the quest to control them. Even tones of light green and cerulean blue streak down the canvas, but are disrupted on one side in a dramatic blood-red band.

The colors represent neurotransmitters in the brain. The blues and greens are the inhibitory gamma-aminobutyric acid, or GABA, and the red is glutamate, an excitatory neurotransmitter.

“GABA is very soothing, a great inhibitor,” explains Bimonte-Nelson. “Without GABA, you’d be running around with no control. With a seizure, there’s a big imbalance between these inhibitory and excitatory systems in the brain.”
While “GABA” could be considered as more of a personal piece, Bimonte-Nelson’s inspiration to paint first came in the form of writer’s block.

“I was writing a grant and I had a vision of a painting in my head. I couldn’t really formulate the words for it, but I saw the picture,” she recalls.

After painting for a while, Bimonte-Nelson understood the connection she was looking for. She had found the right words for her grant, and was able to complete it. After she finished that first piece, “Dancing Neurons,” she says she felt a sense of accomplishment and a greater understanding of the science she was working on at the time.

Since the completion of “Dancing Neurons,” writing and painting has become all one process for Bimonte-Nelson. Her desk is littered with Post-it notes, some with little scribbled sketches on them. She said sometimes just sketching out a painting helps her research along.

Artistic expression “drives my understanding of science,” she says. “I think it’s made me more of an intellect, because it’s carried my science to a new level. I am not doing anything when I’m painting. I’m thinking about the science I’m doing, but not so much consciously.”

Another painting, “Synchrony of Memories in Replay,” is a more textured piece, with a shimmering black neuron raised slightly off the canvas, which is covered in deep, midnight blues. A network of black neurons dominates the painting, with different color pockets evenly distributed across the canvas, representing the different neurotransmitters inside the brain.

During sleep, your brain goes through a process called consolidation, in which the neurons that have fired throughout the day in a specific pattern fire in again that pattern, said Bimonte-Nelson. Consolidation is how information goes from short- to long-term memory.

The prominent dark blue hues give “Synchrony of Memories in Replay” a calming, restful feel, while the neuron seems to crackle with the electricity of coding memories.

“Synchrony of Memories in Replay” exemplifies the most engaging attribute of Bimonte-Nelson’s paintings. As art, they’re attractive enough to find a home in an ornate frame. But it’s the inspiration, the science from which they are derived, that makes them interesting, captivating pieces. Even people with little or no understanding of science can understand the processes her paintings depict.

Bimonte-Nelson’s husband of nearly 10 years, Matthew, sees that accessible quality in his wife’s work.

“People tend to reach a point when talking to scientists where they just glaze over,” says Nelson, a research operations manager at the Barrow Neurological Institute in Phoenix. “With something like Heather’s paintings you don’t get lost in the words, you just get lost in the art.”

These literal representations of cerebral processes are engaging to not only the scientifically challenged but also those intensely familiar with science.

“As a scientist, I think the mixture of art and science is absolutely beautiful,” says Jazmin Acosta, a postdoctoral fellow in Bimonte-Nelson’s lab. “Not only can we see a representation of what we’re studying, but it also gives us another perspective. It illustrates things very clearly.”

Bimonte-Nelson’s husband, who worked as a researcher for 15 years prior to moving into administration, asserts that most scientists fail to become independent researchers because they can’t sell their ideas. In other words, they can’t tell their story.

Bimonte-Nelson doesn’t seem to have that problem. In her lectures, she’s animated and full of energy. In her lab, she sells the story of her research with words and data. In her art, she provides an unconventional and beautiful way to look at science.

“In anything you are passionate about, it is necessary to be a good communicator and storyteller – you can do that through art, through words or through presentations,” Bimonte-Nelson says. “Silence does not change the world. You have to be good at conveying information, or your ideas – scientific or not – will never come across. If you cannot express, in some form, what you want the world to hear or interpret, it is as if that thought never existed.”

Written by Pete Zrioka, Office of Knowledge Enterprise Development

Director, Knowledge Enterprise Development