ASU Athletics announces partnership with OfficeMax
Arizona State University, Sun Devil Sports Marketing and OfficeMax announced today that they have reached accord on a partnership agreement in support of ASU Athletics. The agreement will begin immediately and run through the end of the 2008 Sun Devil Football season.
As a Team Sparky Partner, OfficeMax receives premium signage, media and activation programs in ASU athletic venues including Sun Devil Stadium, Wells Fargo Arena, Packard Stadium and Sun Angel Stadium; as well as rights to the Sun Devil marks.
"OfficeMax realizes the great success of Sun Devil Athletics and welcomes this opportunity to further support the ASU community," said Scott O'Farrell, Vice President of OfficeMax. "We have chosen to align our brand with the ASU brand, which will allow us to navigate through a very strategic market for our company."
OfficeMax shares elite Team Sparky status with the likes of Coca-Cola and Verizon Wireless and will provide special offers to the ASU community in conjunction with the partnership.
"OfficeMax is a solutions based business that sees tremendous value in our unique audience. Our mutual vision for a true partnership has allowed our teams to creatively structure a partnership that will provide ASU fans value on OfficeMax product offerings," said Garrick Dorn, General Manager of Sun Devil Sports Marketing. "We are thrilled that they have joined our elite Team Sparky partners and appreciate the investment they are making in our programs, student athletes and fans."
OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office products. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPressTM, technology products and solutions, and furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by more than 36,000 associates through direct sales, catalogs, e-commerce and more than 900 stores. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit http://www.officemax.com/.
About Sun Devil Sports Marketing:
Sun Devil Sports Marketing is the exclusive marketing and multimedia rights partner for Arizona State University Athletics and manages all corporate partnership opportunities surrounding the Sun Devils, including on-premise signage, TV, radio, print, internet, entitlement opportunities, premium hospitality, event marketing and promotions. Sun Devil Sports Marketing is a division of CBS Collegiate Sports Properties.