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ASU Gammage transitions to digital ticketing


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July 17, 2020

In an effort to increase the safety of its patrons amidst the COVID-19 pandemic, ASU Gammage is transitioning from printed tickets to all digital tickets.  

Digital tickets reduce high-touch contact for the box office and ticket staff, as well as provides more contactless ticket management flexibility. This includes forwarding tickets to family and friends at any time, as well as peace of mind with a reduced risk of lost, stolen or forgotten tickets.  

Karie Lurie, senior director of audience services at ASU Gammage, said the theater has offered up digital tickets since the 2019-2020 season, so many patrons are already familiar with the process. For those who do not have access to the technology needed to use digital tickets, she said the box office can print those tickets out. 

“We’re never going to say no to someone,” Lurie said. “Most people enjoy having the tickets on their phone for convenience, but if that’s not an option for someone, we will absolutely work with them and figure out the best solution.” 

One challenge to going digital is the expectation of memorabilia for theater-goers; many keep their tickets from shows as souvenirs.  

“Even though physical tickets have been phasing out of more and more places, people can still hold onto souvenirs such as their show programs — which is what a lot of people already do,” Lurie said. “There’ll always be a way to hold onto the memories made at shows and performances.” 

In today’s current climate filled with many changes, this transition will allow ASU Gammage to better serve its ticket holders. 

“Digital ticketing is just one of the many important measures we are implementing in order to reopen safely and responsibly. We can’t wait to welcome back new and familiar faces to celebrate live art during a time where the arts are needed now more than ever, said Colleen Jennings-Roggensack, ASU vice president for cultural affairs and executive director of ASU Gammage.  

For information on changes you can expect the next time you visit ASU Gammage, view the current reopening protocols.

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