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Gratitude for your attitude: ASU launches free Sun Devil Rewards app

ASU merchandise, exclusive experiences available to Sun Devils around the world


Sun Devil Rewards

The fun and engaging Sun Devil Rewards app keeps score with Pitchforks that can be redeemed for free prizes, everything from VIP tickets and golf packages to autographed memorabilia and exclusive tours of ASU landmarks.

September 14, 2016

Now, there’s an app for that.

Arizona State University has announced the launch of Sun Devil Rewards, its new official loyalty program app. Sun Devil Rewards awards “Pitchforks” to users who connect with the university via the app by playing trivia games, answering surveys and polls; attending events; sharing news stories; connecting socially via Facebook, Twitter and Instagram; purchasing ASU merchandise online; and more.

Unlike most rewards programs, which require purchases to obtain product discounts, Sun Devil Rewards keeps score with Pitchforks that are earned simply by interacting with the app and redeemed for free prizes.

“This app is, pure and simple, a rewards program; the university’s unique way of saying thanks to its family of 400,000-plus alumni around the world, its faculty, staff, students and everyone who is engaged with ASU,” said Dan Dillon, university chief marketing officer. “There is no cost whatsoever, and Pitchforks are earned easily, just by doing what Sun Devils normally do, which is being a part of the fabric of ASU, following its progress and activities and staying connected.”

Pitchforks can be redeemed for unique ASU experiences, Sun Devil merchandise and sweepstakes opportunities. Among early rewards are VIP tickets and backstage passes to ASU Gammage events, golf packages, autographed memorabilia and exclusive tours of such ASU landmarks as the world’s largest university-based meteorite vault. Additional rewards and sweepstakes prizes will be regularly added to the program catalog.

When registering for the first time, users can immediately earn 250 Pitchforks by tapping the “Secret Word” button on the app homepage and entering ASULAUNCHNEWS.

“This is our way of honoring alumni and all advocates of Arizona State University,” said Dillon. “We have built an app that is inviting, engaging and rewarding for all.”

To download Sun Devil Rewards, go to the Apple App or Google Play stores.

Written by Stephen Des Georges, ASU Enterprise Marketing Hub 

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