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Pave symposium on entrepreneurship explores creative placemaking

Photo courtesy of Herberger Institute for Design and the Arts.

February 25, 2013

Laura Zabel, executive director of Springboard for the Arts of St. Paul, Minn., will lead a workshop on the role of artists in creating vibrant communities during the Pave Program in Arts Entrepreneurship biennial symposium April 12–13 on the ASU Tempe campus.

Springboard helped develop Artists’ Access to Healthcare that has served hundreds of artists and their families in the St. Paul area. Zabel shares examples of how artists can build strong partnerships among the many sectors of communities and be a force for economic development as well as a cultural resource at the two-day event.

Registration is underway now for Entrepreneurship, the Arts, and Creative Placemaking, the third biennial Pave symposium on entrepreneurship and the arts that brings entrepreneurs from across the country together to share ideas and experiences on how art ventures can create strong and vibrant communities. Registration is $10 for students and $75 for the general public.

Ann Markusen, a nationally renowned advocate for creative placemaking, is the keynote speaker. She champions the collaboration of public, private, non–profit and community organizations in using the arts and cultural activities to strategically shape the character of a community. In a National Endowment for the Arts report, Marksusen wrote:

“Creative placemaking animates public and private spaces, rejuvenates structures and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired.”

The symposium is being presented in collaboration with the ASU Art Museum’s Desert Initiative: Desert One and the Roosevelt Row Community Development Corporation. Events include workshops, speakers and networking opportunities, culminating in a “Feast on the Street” and performance on Roosevelt Row in Downtown Phoenix. All events are open to the public.

The symposium will be held at the Lyceum Theatre, 901 S. Forest Mall, ASU Tempe campus. Visit parking information.

Contact Linda Essig, director of the Pave Program in Arts Entrepreneurship, at

For more information on arts entrepreneurship, read American Theatre’s interview with Essig. The Pave Program sponsors a series of public talks every two years, with a biennial symposium held on the alternate year. Learn more about Pave


Public Contact: 
Laurie Trotta Valenti
ASU School of Theatre and Film

Media Contact:
Laurie Trotta Valenti
ASU School of Theatre and Film