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P.a.v.e spring speakers series brings arts entrepreneurs to ASU Tempe campus

Photo courtesy of Herberger Institute for Design and the Arts.

February 02, 2012


The ASU School of Theatre and Film p.a.v.e program in arts entrepreneurship in the Herberger Institute will bring digital filmmaker Jon Reiss and musician David Cutler to campus this spring to explore marketing and distribution in the arts.


Named one of the 10 Digital Directors to Watch by Daily Variety, Jon Reiss’s talk on Feb. 21 is titled, “Thinking Outside the Box Office.” Reiss is director of the documentary feature film Bomb It, which explores the world of graffiti art. His experiences with marketing his film became the inspiration for his book, Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era, a step-by-step guide for filmmakers to distribute and market their own work. He is also co-author of Selling Your Film Without Selling Your Soul with The Film Collaborative and Sheri Chandler. Previous feature films include Better Living Through Circuitry, a glimpse into the rave culture, and Cleopatra’s Second Husband, a psychological drama.

Reiss has also directed videos for Nine Inch Nails, The Black Crowes, Danzig, Slayer, and the Kottonmouth Kings. Reiss’sHappiness in Slavery video for Nine Inch Nails won awards at the Chicago and San Francisco film festivals and was voted Top Ten by the Village Voice Critics Poll for Best Music Video.

“Managing the Savvy Artist’s Career” is the title of the March 26 talk by David Cutler, musician and leader in arts entrepreneurship training. Cutler’s book, The Savvy Musician, is designed to help musicians take control of their careers, providing guidance in “building a career, earning a living, and making a difference.” It examines critical elements Cutler says are often overlooked or misunderstood by musicians such as entrepreneurship, product development, branding, marketing, networking, the new recording paradigm, personal finance, funding, relevance and legacy.

The book was heralded by Jeffrey Zeigler of the Kronos Quartet as, "Hands down, the most valuable resource available for aspiring musicians."

For the ASU audience, Cutler expands his approach to include all of the arts disciplines. Cutler balances a varied career as a jazz and classical composer, pianist, arranger, educator, conductor, collaborator, concert producer, author, blogger, consultant, and speaker. He teaches at Duquesne University, where he also serves as the Coordinator of Music Entrepreneurship Studies.

Both talks are free and open to the public; refreshments will be served. For more information:

Lyceum Theatre, 901. S. Forest Mall, ASU Tempe campus.

Feb. 21 and March 26 at 4:30 p.m.

Free and open to the public.

Public Contact
School of Theatre and Film. 480.965.5337

The School of Theatre and Film in the Herberger Institute for Design and the Arts at Arizona State University provides a comprehensive range of courses in performance and directing; design and production; new work development; theatre and performance studies; film; and theatre for youth. Its Theatre for Youth program is nationally ranked in the top three and the dramatic writing/playwriting program is ranked 15th among public institutions by U.S.News & World Report. To learn more about the School of Theatre and Film, visit

Media Contact:
Laurie Trotta Valenti
ASU Herberger Institute 
School of Theatre and Film